Call Tracking Articles and Insights

Follow this step-by-step guide on how to verify your number, and why it’s important in the fight against spam. You …

Free is a good price, right? It’s…free. You can’t beat it. The only problem is that when the subject turns …

You’ve launched your marketing campaign. You have ads strategically placed in print, broadcast, and digital media, and the phones are …

Call tracking is a tool on which many businesses rely for marketing analytics. You can determine which channel, keyword, and marketing message drove …

In many ways, call tracking is like the Swiss Army knife of marketing tech: It has many uses, but it’s …

It’s time to start planning your next call marketing campaign, but do you know which key performance indicators (KPIs) you …

As marketers, you commonly think of your primary goal as being to get the phone to ring or otherwise establish …

You may have heard of call tracking but are unsure what it is or how it can benefit your business. …

You already spend money on marketing to bring traffic to your business. Now your goal should always be to ensure …

Conversion optimization is a matter of figuring out how to do better. Better digital marketing, the kind that gets you the …

It’s a situation marketers find themselves in all too often. You’ve tried every possible tactic, added a ton of new …

You may have heard the terms “call tracking” and “campaign attribution” before, but what are they exactly? And, more importantly, …