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What Is Call Tracking 4 Benefits and 3 Uses You Can Implement Today
Call Tracking

What Is Call Tracking: 4 Benefits and 3 Uses You Can Implement Today

By: Tom English
December 1st, 2022

Digital marketers and sales professionals rely on a wealth of online data, from clicks to impressions, to determine success. While …

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motivate your sales team
Call Tracking

3 Tips to Motivate Your Sales Team Mid-Year

By: Annie Argueta
September 28th, 2022

It happens to every sales team. Everyone is excited to start the year with ambitious sales goals, new digital marketing strategies, …

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verifyphonenumber
Call Tracking

SMS Marketing: Why You Need to Verify Your Number Now

By: Annie Argueta
August 26th, 2022

Follow this step-by-step guide on how to verify your number, and why it’s important in the fight against spam. You …

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free call tracking
Call Tracking

5 Reasons “Free” Call Tracking Will Cost Your Company in Big Ways

By: Michael Esposito
June 8th, 2022

Free is a good price, right? It’s…free. You can’t beat it. The only problem is that when the subject turns …

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Which messages are the most compelling?
Call Tracking

Should Your Next Call Tracking Campaign Be Outsourced?

By: Michael Esposito
June 1st, 2022

You’ve launched your marketing campaign. You have ads strategically placed in print, broadcast, and digital media, and the phones are …

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You definitely need to be tracking calls, but before you do, it's important to know how you should track calls and how you shouldn't.
Call Tracking

The Do’s and Don’ts of Small Business Call Tracking

By: Michael Esposito
May 25th, 2022

Call tracking is a tool on which many businesses rely for marketing analytics. You can determine which channel, keyword, and marketing message drove …

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To get the most out of a marketing strategy that hinges on call tracking, it helps to understand what it is, how it works, and how to use it to boost the effectiveness of your operation.
Call Tracking

What’s the Best Way to Use Call Tracking?

By: Michael Esposito
May 10th, 2022

In many ways, call tracking is like the Swiss Army knife of marketing tech: It has many uses, but it’s …

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KPIs you should be tracking
Call Tracking

3 KPIs You Should be Tracking on Every Call Marketing Campaign

By: Michael Esposito
April 20th, 2022

It’s time to start planning your next call marketing campaign, but do you know which key performance indicators (KPIs) you …

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Key Ways to Measure Inbound Calls
Call Tracking

7 Key Ways to Measure Inbound Calls

By: Michael Esposito
April 14th, 2022

As marketers, you commonly think of your primary goal as being to get the phone to ring or otherwise establish …

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phone with graph going up
Call Tracking

The Top 7 Reasons to Invest in Call Tracking

By: Michael Esposito
January 20th, 2022

You may have heard of call tracking but are unsure what it is or how it can benefit your business. …

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How Using Call Tracking Software Can Improve the Quality of Your Calls
Call Tracking

How Using Call Tracking Software Can Improve the Quality of Your Calls

By: Michael Esposito
November 23rd, 2021

You already spend money on marketing to bring traffic to your business. Now your goal should always be to ensure …

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Here’s what we consider a very rudimentary step-by-step process for getting the most out of your campaigns.
Call Tracking

Conversion Optimization: A Step-by-Step Guide

By: Michael Esposito
November 11th, 2021

Conversion optimization is a matter of figuring out how to do better. Better digital marketing, the kind that gets you the …

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