Marketing Strategy

You’ve spent thousands of dollars on message development and media placement. Your marketing campaign’s call to action is to call. …

The goal of any aspiring company is to improve its customer interactions through smooth communication, resulting in increased business. Even …

Whether small or large, all businesses just starting out or well-established companies want to have an easy way for their …

It’s time to start planning your next call marketing campaign, but do you know which key performance indicators (KPIs) you …

If you’ve been in business for any time, you probably instinctively know that business-to-business marketing (B2B) and business-to-consumer (B2C) are …

Have you ever been confused about why people are visiting your website but not buying or reaching out to your …

With so many types of marketing strategies out there, it can be challenging to figure out which strategies are best …

When you say great things about your company and its products or services, that might be meaningful to your target audience if …

Remember when we didn’t hesitate to shake the hands of strangers? When shoulder-to-shoulder festive crowds were fun? When the news …

By now, you can pretty well assume that the vast majority of your business customers and prospects have email service …

As a marketing vehicle, the Internet can be either a valuable tool to effectively and cost-efficiently reach a vast audience …

Most people agree that social media should be a key part of any business marketing strategy. The harder part is deciding on …