5 Mobile Marketing Strategies You Probably Haven’t Thought Of
According to Statista, the number of smartphone users is expected to double from 2016 to 2026. As of 2021, there …
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How to Pick an Analytics Attribution Model for Your Business
A baker needs flour to bake a cake. An auto mechanic needs specific tools to fix a car. And marketers …
Why You Shouldn’t Rely on Only Google Analytics for Your Marketing Strategy
Google Analytics is a staple in the marketing world. We use it to analyze everything from organic traffic to how …
The 5 Top Ways to Communicate with Prospective Customers Besides Email
We’re a society that runs on email. We wake up and scroll through our inbox, preparing for the day ahead, …
5 Steps for Protecting Your Brand’s Image on Social Media
Online reputation management was once reserved for curating favorable online reviews and generating positive press coverage. Today, brands must also …
Instagram vs. Facebook vs. Tiktok: Which Social Media Channel is Best for Ads?
Social media is an integral part of our lives. From the moment we wake up until we lay back down …
How Much Money Should You Spend on an Email Marketing Budget?
Email marketing is one of the most effective forms of content marketing, with an impressive $36 generated for every $1 …
6 Reasons Why Building Brand Transparency Is Important to Your CRO
Many businesses would like to improve their conversion rates. If you fall into this category, you should know that brand …
Why You Need to Prioritize Mobile CRO in 2021
In today’s modern world, people are constantly on the go. Therefore, your customers need the ability to do business with …
3 Critical Reasons Why You Should Consider Including Sustainability in Your Marketing Strategy
For many, sustainability seems like a fading trend. Being environmentally conscious can help change the trajectory of our planet’s climate …
How to Make Your Brand More Inclusive Through Your Marketing Strategy
Inclusive marketing is more than just a trend or strategy for widening your brand audience — it is the expectation …
Artificial Intelligence: Why It’s Become One Of The Biggest Marketing Tools
We lead busy lives. Between our work obligations, our family, and our passions, there’s only so much time in the …