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Marketing Strategy Articles and Insights

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what is B2B
Marketing Strategy

What is B2B? Trends and Strategies in Business to Business

By: Dan Annetts
January 10th, 2023

B2B or Business to Business is a description of a transaction that occurs between two businesses rather than between a …

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demand generation vs lead generation
Marketing Strategy

Demand Generation vs. Lead Generation

By: Michael Esposito
November 29th, 2022

What’s the difference between lead generation and demand generation? If you are not sure, you are not alone. Many business …

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Market your brand
Marketing Strategy

Your Business Is Awesome! Innovative Ways to Get the Word Out

By: Dan Annetts
October 5th, 2022

Renowned writer and playwright Milan Kundera is famous for saying, “Business only has two functions—marketing and innovation.” If you have …

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API
Marketing Strategy

What Are APIs and Why Do They Matter?

By: Michael Esposito
August 25th, 2022

Chances are that you’ve already heard how digital marketing is the future of increasing conversion rates. You may have even heard about …

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social media
Marketing Strategy

How to Moderate Your Social Media: 8 Tips

By: Michael Esposito
August 17th, 2022

Leveraging social media is a good way for a brand to generate awareness, promote products, and build a community, but …

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5G
Marketing Strategy

How Will 5G Change Digital Marketing?

By: Michael Esposito
August 10th, 2022

Thanks to 5G, our world is in the middle of a huge technology shift. With early stage 5G networks already …

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marketing trends
Marketing Strategy

Post-Pandemic Marketing Trends to Watch

By: Michael Esposito
July 27th, 2022

Is it overly optimistic to use the term “post-pandemic” to describe present conditions? Maybe. After all, we’re still hearing about …

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data analyst
Marketing Strategy

Why Your Business Does(n’t) Need a Data Analyst

By: Michael Esposito
July 6th, 2022

Chances are that you’ve heard all about how data analysts can help companies all over the world grow market share, …

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non-profits
Marketing Strategy

The Perfect Phone System For Non-Profits

By: Michael Esposito
June 22nd, 2022

For non-profit organizations, choosing a phone system is a very important decision, and the truth is this decision can be …

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Phone system
Marketing Strategy

Choosing the Best Phone System for Your Small Business

By: Michael Esposito
June 15th, 2022

Every business needs a phone system. You have customers you need to call, employees you need to coordinate, and vendors …

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you can set up your business phone system without asking technical staff for help, and all you need to start is a pre-existing landline or cell phone.
Marketing Strategy

How to Set Up Your Business Phone System in Less Than 30 Minutes

By: Michael Esposito
May 31st, 2022

It’s exciting to start a new business, but it involves a lot of setup. You have to hire employees. You …

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how do you make sure your team gets those serious inbound phone calls and maintains the high conversion rates that will translate to campaign success?
Marketing Strategy

How to Keep Your Call Marketing Campaign on Track

By: Michael Esposito
May 24th, 2022

You’ve spent thousands of dollars on message development and media placement. Your marketing campaign’s call to action is to call. …

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