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Customer Experience, Guides, Marketing Strategy, Sales, Startup/Small Business

How to Maximize Your Website to Market Your Business

By: Christina Reynolds
January 31st, 2025

Your website is often the first interaction customers have with your business, making it a critical marketing tool. By optimizing …

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Customer Experience, Practices

Consumer Trends Small Businesses Need to Know

By: Dan Annetts
May 16th, 2024

Small business owners and entrepreneurs should stay on top of the latest consumer trends and expectations to pivot their business …

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three people sitting at a desk
Communication, Customer Experience

6 Ways to Engage and Connect With Your Customers More Effectively

By: Michael Esposito
May 2nd, 2024

Many business owners and managers often think attracting new customers is one of their most important goals. While this is …

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Customer Experience

How to Change a Negative Review to a Positive Review

By: Michael Esposito
August 17th, 2023

As a business owner or decision maker, it can feel devastating to receive a brutal, unflattering, or negative review. From …

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people working in a call center
Customer Experience

Don’t Make These Customer Service Mistakes: Tips For Success

By: Michael Esposito
August 11th, 2023

Effective customer service is crucial for any business. Happy customers are more likely to become loyal customers and will recommend …

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three people working in an office
Customer Experience

Growing Pains: Mistakes to Avoid When Developing Your Company

By: Michael Esposito
August 2nd, 2023

Growing a company is not a simple process. It’s a rewarding but difficult journey that comes with many possible pitfalls …

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laptop on a desk
Customer Experience, Marketing Strategy

How to Make Your Brand Resonate with Your Market

By: Michael Esposito
July 20th, 2023

As a business owner or manager, every day, you think about how to win more customers and provide better products …

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is your brand proactive or reactive
Customer Experience

Is Your Brand Proactive or Reactive?

By: Dan Annetts
March 23rd, 2023

As a business owner, it’s important to consider whether your brand is proactive or reactive in its approach to customer …

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what is a customer journey map
Customer Experience

What Are Customer Journey Maps and Why Are They Essential?

By: Michael Esposito
March 15th, 2023

Building a customer journey map can help businesses gain insight into their customers’ buying habits and understand what motivates them …

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Customer Experience

How To Enhance Your Customer Experience Through Social Media

By: Dan Annetts
February 2nd, 2023

Social media platforms have evolved from a novelty to a personal interaction media to a powerful business tool. Because it …

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What brand trust means to your customer experience?
Customer Experience

What Brand Trust Means to Your Customer Experience

By: Dan Annetts
January 3rd, 2023

No matter which industry your business is in, brand trust is important. Brands inform consumers what they can expect from …

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How to answer your business phone in ways that reward callers.
Customer Experience

5 Tips for Answering Your Business Phones in Ways That Reward Callers

By: Dan Annetts
December 16th, 2022

One of your most important company sales tools is probably pretty close at all times. It’s your phone. It doesn’t …

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