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Campaign Attribution Articles and Insights

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How to Create a Sales Funnel that Maximizes Conversions
Campaign Attribution

How to Create a Sales Funnel That Maximizes Conversions

By: Annie Argueta
April 12th, 2022

Have you ever been confused about why people are visiting your website but not buying or reaching out to your …

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Campaign attribution is an effective way to determine which advertising methods are doing the best job of converting leads to customers.
Campaign Attribution

What Is Campaign Attribution and How Does It Work?

By: Annie Argueta
February 2nd, 2022

Whether you’re using Facebook, Instagram, Twitter, online ads, or vanity 800 numbers on your website, you need to know which …

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That is where multi-channel attribution tracking comes into play. With such a plan in place, marketers can make great strides with their campaigns—but only if executed properly!
Campaign Attribution

The Smart Guide to Multi-Channel Attribution Tracking

By: Annie Argueta
November 4th, 2021

Think about the last product or service you purchased. How many brand experiences or touchpoints did you encounter along the …

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You may have heard the terms "call tracking" and "campaign attribution" before, but what are they exactly? And, more importantly, should you bring call tracking and campaign attribution to your business?
Call Tracking, Campaign Attribution

4 Reasons Why Call Tracking and Campaign Attribution Are Important for Your Business

By: Annie Argueta
November 2nd, 2021

You may have heard the terms “call tracking” and “campaign attribution” before, but what are they exactly? And, more importantly, …

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How to Pick an Analytics Attribution Model for Your Business
Campaign Attribution

How to Pick an Analytics Attribution Model for Your Business

By: Annie Argueta
October 5th, 2021

A baker needs flour to bake a cake. An auto mechanic needs specific tools to fix a car. And marketers …

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What-Is-Attribution-Modeling-and-Why-Is-It-Important-for-Your-Marketing-Campaign
Campaign Attribution

What Is Attribution Modeling and Why Is It Important for Your Marketing Campaign?

By: Annie Argueta
April 22nd, 2021

When you’re managing various marketing campaigns across online channels, it can be hard to identify which social media ads, landing pages, …

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How to Track the Success of Paid Campaigns Online 800.com
Campaign Attribution

How to Track the Success of Paid Campaigns Online

By: Annie Argueta
June 18th, 2020

There’s no denying the power of paid online campaigns. In 2019, companies across the globe spent a total of $106.5 billion …

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