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5 tips for your next campaign
SMS Marketing, Text Message Marketing

5 Tips on Planning Your Next Text/SMS Marketing Campaign

By: Michael Esposito
April 21st, 2022

As digital communication has increased our options for connecting with each other, more companies are turning to text/SMS marketing as a way …

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SMS Marketing

How to Combine SMS and Email Marketing for More Effective Campaign

By: Michael Esposito
April 7th, 2022

Email and text often rise to the top of the list for many strategists when it comes to direct marketing …

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7 Text Marketing Best Practices to Implement Today
Marketing Strategy, SMS Marketing

7 Text Marketing Best Practices to Implement Today

By: Michael Esposito
December 10th, 2021

If you’re among the many businesses deciding to make the leap and implement a text marketing strategy, congratulations! You’re one …

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Short-form storytelling done right can also help your business or brand cut through the marketing clutter.
Marketing Strategy, SMS Marketing, Vanity Phone Numbers

The Importance of Storytelling in Short-Form Communications

By: Michael Esposito
December 3rd, 2021

There’s something inherently captivating about a good story. It’s for this reason storytelling has evolved to become an excellent way for businesses …

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SMS text messaging can be an effective way of engaging with your target customers.
SMS Marketing, Text Message Marketing

Why it’s Important To Keep Your SMS Opt-In List Updated

By: Michael Esposito
November 18th, 2021

SMS messaging has become a powerful way to connect with customers, regardless of their age or background. Businesses use opt-in …

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If you’re implementing an SMS marketing strategy for your business, make sure these metrics are part of your reports!
Call Tracking, SMS Marketing

SMS Marketing Metrics All Business Owners Need to Track

By: Michael Esposito
November 9th, 2021

Has your business leaped into SMS marketing (also known as text marketing)? If so, it’s an exciting step! Now loyal …

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Why You Should Consider Text Message Marketing for Your Business
Marketing Strategy, SMS Marketing

Why You Should Consider Text Message Marketing for Your Business

By: Michael Esposito
November 3rd, 2020

How often do you screen your calls? If you watch it ring or immediately click the ignore button if you …

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How to Write the Perfect SMS Marketing Copy
Marketing Strategy, SMS Marketing

How to Write the Perfect SMS Marketing Copy

By: Michael Esposito
October 8th, 2020

Today’s consumers are more tech-savvy and aware of how they share their personal information than ever before. While Short Message …

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What is Text Marketing
Marketing Strategy, SMS Marketing

What is Text Marketing?

By: Michael Esposito
September 1st, 2020

Text marketing is the practice of sending mass text message alerts to customers who have opted-in to receive texts from …

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How to Use Text Marketing 101 Quick Tips to Follow and Strategies to Use
Marketing Strategy, SMS Marketing

How to Use Text Marketing 101: Quick Tips to Follow & Strategies to Use

By: Michael Esposito
August 27th, 2020

Each day, 23 billion text messages are sent around the world. We use text messages to get in touch with our friends, …

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28 Text Templates for Small Business Marketing Campaigns
SMS Marketing

28 Text Templates for Small Business Marketing Campaigns

By: Michael Esposito
August 25th, 2020

Similar to a business 800 number, text marketing is an affordable and effective communication tool for small businesses. When was the …

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Does Text Marketing Work
Marketing Strategy, SMS Marketing

Does Text Marketing Work?

By: Michael Esposito
August 20th, 2020

Almost everyone is texting, but businesses have been slow to adopt it as part of a comprehensive marketing strategy. Text …

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