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Marketing Strategy Articles and Insights

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data analyst
Marketing Strategy

Why Your Business Does(n’t) Need a Data Analyst

By: Michael Esposito
July 6th, 2022

Chances are that you’ve heard all about how data analysts can help companies all over the world grow market share, …

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non-profits
Marketing Strategy

The Perfect Phone System For Non-Profits

By: Michael Esposito
June 22nd, 2022

For non-profit organizations, choosing a phone system is a very important decision, and the truth is this decision can be …

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Phone system
Marketing Strategy

Choosing the Best Phone System for Your Small Business

By: Michael Esposito
June 15th, 2022

Every business needs a phone system. You have customers you need to call, employees you need to coordinate, and vendors …

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you can set up your business phone system without asking technical staff for help, and all you need to start is a pre-existing landline or cell phone.
Marketing Strategy

How to Set Up Your Business Phone System in Less Than 30 Minutes

By: Michael Esposito
May 31st, 2022

It’s exciting to start a new business, but it involves a lot of setup. You have to hire employees. You …

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how do you make sure your team gets those serious inbound phone calls and maintains the high conversion rates that will translate to campaign success?
Marketing Strategy

How to Keep Your Call Marketing Campaign on Track

By: Michael Esposito
May 24th, 2022

You’ve spent thousands of dollars on message development and media placement. Your marketing campaign’s call to action is to call. …

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How to Use a Toll-free Number and Texting to Improve Your Marketing
Marketing Strategy

How to Use a Toll-free Number and Texting to Improve Your Marketing

By: Michael Esposito
May 12th, 2022

The goal of any aspiring company is to improve its customer interactions through smooth communication, resulting in increased business. Even …

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Why Your Marketing Strategy Needs a Toll-free Number
Marketing Strategy

Why Your Marketing Strategy Needs a Toll-free Number

By: Michael Esposito
May 4th, 2022

Whether small or large, all businesses just starting out or well-established companies want to have an easy way for their …

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How B2B and B2C Marketing Campaigns Are Different Animals
Marketing Strategy

How B2B and B2C Marketing Campaigns Differ

By: Michael Esposito
April 19th, 2022

If you’ve been in business for any time, you probably instinctively know that business-to-business marketing (B2B) and business-to-consumer (B2C) are …

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when to use marketing strategies
Marketing Strategy

Types of Marketing Strategies and When to Use Them

By: Michael Esposito
March 10th, 2022

With so many types of marketing strategies out there, it can be challenging to figure out which strategies are best …

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when others sing your praises, especially when they’re industry influencers or trusted social media heroes, that really means something. That’s the theory behind public relations and its subset of influencer marketing.
Marketing Strategy

How to Leverage Industry Influencers to Build Your Audience

By: Michael Esposito
February 3rd, 2022

When you say great things about your company and its products or services, that might be meaningful to your target audience if …

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Your digital marketing must change in line with the pandemic, too. That’s why we at 800.com offer this advice for keeping up with the times.
Marketing Strategy

7 Ways to Keep Your Digital Marketing Relevant in These Pandemic Times

By: Michael Esposito
February 1st, 2022

Remember when we didn’t hesitate to shake the hands of strangers? When shoulder-to-shoulder festive crowds were fun? When the news …

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A Beginner’s Guide to Email Marketing Strategy
Marketing Strategy

A Beginner’s Guide to Email Marketing Strategy

By: Michael Esposito
January 27th, 2022

By now, you can pretty well assume that the vast majority of your business customers and prospects have email service …

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