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WordPress + 800.com

Swap in tracking numbers automatically on your WordPress site to see which channels are actually making the phone ring

About

WordPress powers a huge share of the web, from small business brochure sites to large content operations. Most of those sites publish a phone number — and most have no idea which visitors are calling it or where those visitors came from. The 800.com plugin closes that gap with Dynamic Number Insertion, replacing the number on the page with a tracking number matched to each visitor’s traffic source.

Overview

800.com Call Tracking settings in WordPress

800.com brings call tracking to WordPress through the official plugin, which inserts the tracking script for you — no developer required. Dynamic Number Insertion then changes the number displayed on your site based on how each visitor arrived, so every call is credited to the channel that produced it. Call volume, duration, and source all report back in your 800.com dashboard, and you can pass call events to Google Analytics to see phone conversions next to your form conversions.

How to use it:

1. Get set up in 800.com

2. Install 800.com plugin on your WordPress site

3. Turn on Dynamic Number Insertion

4. Test and optimize

Frequently asked questions

Do I need a developer to install this?
No. The official 800.com plugin installs from your WordPress dashboard and adds the tracking script for you. Manual installation into your theme’s header.php is available if you prefer to control the code yourself.
What is Dynamic Number Insertion?
DNI changes the phone number displayed on your site based on where the visitor came from. Each source gets its own number, so when someone calls, 800.com knows exactly which channel produced that call.
Will this change the phone number my existing customers know?
Tracking numbers are shown to site visitors based on their source. Your primary business number continues to work as it always has, and calls to tracking numbers ring through to the same place.
Does the plugin store call data on my site?
No. The plugin does not store or process call data locally — all tracking and reporting is handled securely through your 800.com account.
What do I need to get started?
An 800.com account with call tracking and API access, plus WordPress 5.0 or higher.

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