Does 800.com have a direct integration with Google Ads?

Yes. 800.com integrates directly with Google Ads, allowing call conversions to be accurately attributed to specific campaigns, ad groups, and keywords without requiring manual uploads or third-party tools.

What kind of call data is shared with Google Ads?

800.com passes detailed conversion data such as the source campaign, keyword, timestamp, and call duration. This enables better optimization and reporting inside your Google Ads account.

Can I optimize my campaigns based on 800.com call conversions?

Yes. Once integrated, your Google Ads campaigns can use call data from 800.com as part of conversion tracking, allowing you to apply Smart Bidding strategies and other optimization tools based on actual call outcomes.

Do I need to configure anything in Google Ads to use this integration?

You'll need to enable conversion tracking, apply tracking templates, and ensure auto-tagging is active. 800.com provides step-by-step guidance to link your account and configure these settings correctly.

Where do I view call performance after setup?

You can view call analytics in both the 800.com dashboard and inside Google Ads' conversion reports, depending on the level of data you sync.

Google Ads | 800.com Integrations

About

Google Ads is Google's advertising platform that allows businesses to reach potential customers through search, display, YouTube, and map-based ads. When phone calls are a key conversion path, it's critical to understand which keywords and campaigns are driving those calls.

Overview

Integrating Google Ads with 800.com allows your team to track inbound calls back to the exact keyword, ad group, and campaign that generated them. Using dynamic number insertion (DNI) and URL-based tracking templates, 800.com swaps phone numbers in real time based on visitor data. The result is precise offline conversion tracking, improved lead attribution, and deeper insights into ad performance across all campaigns.

How to use it:

1. Go to Settings → Integrations in your 800.com account

2. Find Google Ads in the Integrations Library

3. Sign in with your Google account and grant permissions

4. Select the Google Ads account you want to connect

5. Choose which call events to track as conversions

6. Click Activate Integration

7. Verify the integration to confirm conversions are sending correctly

Google Ads + 800.com

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Overview

How to use it:

Frequently asked questions

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