What actions count as conversions in Meta Ads?

You can choose which phone call events (answered, missed, duration thresholds) count as conversions in Meta's ad reporting.

Will this help with campaign targeting and optimization?

Yes, sending call conversions back to Meta lets its machine learning optimize toward people likely to call, not just click.

Do I need a Meta Pixel to use this integration?

Yes, linking call data to your Meta Pixel and ad account enables calls to be tied into your broader conversion reporting.

Can call data help with Lookalike audiences?

Yes, once call leads are tracked in Meta, you can use that enriched audience data to build more precise Lookalike segments.

How soon will call conversions appear in Meta Ads Manager?

Once the integration is activated and permissions are granted, conversions normally appear in reporting within a few hours.

Meta Ads | 800.com Integrations

About

Meta Ads is the advertising platform that powers campaigns on Facebook and Instagram. It offers detailed targeting options based on user interests, behaviors, and demographics, helping businesses reach highly specific audiences with image, video, or carousel ads.

Overview

The Meta Ads integration tracks phone calls as conversions in Facebook and Instagram Ads, helping you measure which campaigns drive inbound calls. With call events sent directly to Meta, you gain better visibility into ad performance across social channels.

How to use it:

1. Go to Settings → Integrations in 800.com

2. Find Meta Ads in the Integrations Library

3. Sign in to your Meta account and grant access

4. Select the ad account and pixel

5. Choose which call events to track

6. Activate the integration

7. Confirm conversions appear in Meta Ads Manager

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Overview

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Frequently asked questions

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