What types of events does 800.com send to Google Analytics 4?

800.com sends structured call-related events such as call started, call answered, missed call, and voicemail. Each event can include metadata like call duration, source, and tracking number.

Can I track which campaigns or traffic sources led to a call?

Yes. When combined with UTM parameters and the 800.com tracking script, GA4 will associate call events with source, medium, campaign, and page path from the user session.

Can I mark calls as conversions inside GA4?

Yes. You can configure any call event (e.g., call_answered) as a conversion event in GA4. This allows calls to appear in funnel reports and attribution modeling.

How do I verify the integration is working?

Use GA4's DebugView to confirm that call events are being received. You should also see them listed under the Events tab in your property within a few minutes of a test call.

Is Tag Manager required for this integration?

No. 800.com pushes call data to GA4 directly through its backend integration. Google Tag Manager is not required to transmit events, although it may still be used for other purposes.

Google Analytics | 800.com Integrations

About

Google Analytics 4 is Google's event-based platform for tracking user behavior across websites and apps. Unlike Universal Analytics, GA4 focuses on understanding actions — like clicks, form submissions, or purchases — as events, offering greater flexibility for modern conversion paths. With phone calls still driving meaningful sales activity, 800.com bridges the gap between digital sessions and offline conversations.

Overview

The 800.com integration with Google Analytics 4 allows your team to track inbound phone calls as real-time events within your GA4 property. Every call, whether connected, missed, or sent to voicemail, is recorded as a structured event that includes metadata such as source, campaign, duration, and the number dialed. This integration enables you to understand how web sessions, landing pages, and traffic sources contribute to offline conversions. With call data flowing directly into GA4, you can view phone activity alongside other user interactions, measure the full path to conversion, build audiences based on call engagement, and include calls as measurable steps within your marketing funnels.

How to use it:

1. Log into your 800.com account and go to Settings

2. Navigate to the Integrations section

3. Find GA4 in the Integrations Library

4. Follow the steps for setting up the GA4 Integration, you'll need to find your Google Analytics ID and GA4 API Secret to connect properly

5. Click Activate

Google Analytics + 800.com

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