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Microsoft Ads + 800.com

Enhance call tracking by modifying Microsoft Ads tracking templates, capturing detailed data such as keywords and campaign IDs

About

Microsoft Ads is a pay-per-click advertising platform used to run ads across Bing, Microsoft Edge, and its partner networks. It functions similarly to Google Ads but often reaches a different audience at a lower cost per click.

Overview

Microsoft Ads integration overview with 800.com

800.com integrates with Microsoft Ads by capturing tracking parameters through ad URLs. This lets you link incoming calls back to specific ads, keywords, and campaigns to measure performance and make data-driven adjustments.

How to use it:

1. Navigate to SettingsIntegrations

2. Select Microsoft Ads from the Integrations Library

3. Click Sign in to Microsoft and complete authorization

4. On the Integration Configuration page, select your Microsoft Ads account

5. Configure conversion goals and enhanced conversions if needed

6. Click Activate Integration

7. Use Verify to confirm the connection

Frequently asked questions

Why do I need to integrate 800.com with Microsoft Ads?
So phone call conversions can be attributed back to your Microsoft Ads campaigns, improving optimization and reporting accuracy.
Does the integration support enhanced conversions?
Yes, when available, you can configure advanced conversion settings to send even richer call conversion data.
How does Microsoft receive offline call data?
Call conversions are uploaded via offline conversion uploads into Microsoft Ads, linking phone interactions with your campaign performance.
Can I segment call conversions by campaign or keyword?
Yes, with proper setup, call attribution includes campaign data so you can analyze performance by ad group or keyword.
How do I know if calls are being tracked correctly?
After activation, you can use the integration's 'Verify' tools and Microsoft Ads reporting to confirm conversions are arriving as expected.

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