Enhance call tracking by modifying Microsoft Ads tracking templates, capturing detailed data such as keywords and campaign IDs
Microsoft Ads is a pay-per-click advertising platform used to run ads across Bing, Microsoft Edge, and its partner networks. It functions similarly to Google Ads but often reaches a different audience at a lower cost per click.
800.com integrates with Microsoft Ads by capturing tracking parameters through ad URLs. This lets you link incoming calls back to specific ads, keywords, and campaigns to measure performance and make data-driven adjustments.
1. Navigate to Settings → Integrations
2. Select Microsoft Ads from the Integrations Library
3. Click Sign in to Microsoft and complete authorization
4. On the Integration Configuration page, select your Microsoft Ads account
5. Configure conversion goals and enhanced conversions if needed
6. Click Activate Integration
7. Use Verify to confirm the connection
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