Double the calls, one memorable number.

Oklahoma Sewer Lawyers, a division of Buxton Law Group, represents homeowners across Oklahoma in claims against municipalities and government entities. Since 2007, the firm has helped clients recover millions of dollars in damages related to sewer issues, building a strong reputation in a highly specialized area of law. Because their services are relevant to homeowners across the entire state, accessibility and visibility are critical. Potential clients need a clear and easy way to connect with the firm after seeing an ad or learning about their services. Creating a memorable and consistent way for people to reach them became an important part of their growth strategy.

As the firm expanded its marketing efforts, especially through TV advertising and direct mail campaigns, they needed a better way to ensure potential clients could easily remember and respond to their messaging. A standard phone number didn’t stand out or reinforce their brand, which made it harder for people to recall how to contact them after seeing an ad. At the same time, the firm wanted better visibility into incoming calls to understand how their marketing was performing. Without a simple and trackable system, it was more difficult to measure results and optimize campaigns. For a firm operating across a wide geographic area, both memorability and call tracking became essential.

Oklahoma Sewer Lawyers implemented a toll-free vanity number through 800.com, 1-888-2-OKSEWER, designed to align directly with their services and be instantly recognizable. The number made it easier for potential clients to remember how to reach the firm, especially after seeing advertisements across different channels. The platform also provided built-in call tracking, giving the team a clearer view of incoming call activity and helping them better understand the performance of their marketing efforts. The setup process was quick and straightforward, allowing them to begin using the number across their campaigns almost immediately. By combining a memorable number with tracking capabilities, the firm created a system that supports both lead generation and performance visibility.

After launching 1-888-2-OKSEWER, the impact was immediate. The firm saw its call volume double, significantly increasing inbound opportunities from across the state. The memorable nature of the number made it easier for potential clients to respond to advertising, while the toll-free format removed any barriers to calling. The number also strengthened the effectiveness of their marketing campaigns by improving recall. Whether someone saw a TV ad or received a direct mail piece, they were more likely to remember the number and take action. This combination of memorability and accessibility helped drive measurable growth in inbound calls. With call tracking in place, the firm also gained better insight into how their campaigns were performing, allowing them to make more informed marketing decisions moving forward.