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From 70 Years to 1-833-54-CHERRY

How Cherry Roofing increased call volume by 35.6% with a strategic vanity number

Cici Milo
Director of Financial Compliance, Cherry Roofing
Cherry Roofing team in front of a branded company truck
Industry:
Residential & Commercial Roofing
Number Type:
Vanity Phone Number
Features:
  • Vanity Number
  • Call Forwarding
  • Call Tracking
Business Phone Number:
1-833-54-CHERRY

About

Cherry Roofing Enterprises is a family-owned and operated roofing company that has been serving residential and commercial customers for more than 70 years. When the company began planning a brand refresh, the team wanted something memorable that would make it easier for customers to recall the business when they needed roofing services. After researching vanity phone numbers, they discovered 800.com and found the perfect match: 1-833-54-CHERRY. The new number not only aligned perfectly with their brand, but it also delivered immediate results. Within the same week of launching the number, Cherry Roofing experienced a 35.6% increase in call volume, proving the power of a memorable phone number in driving inbound leads.

📞 The challenge

The beginning of Cherry Roofs in 1954
IMAGE: “From the Marine Corps straight to roofing. The beginning of Cherry Roofs in 1954.”

After decades in business, Cherry Roofing was ready to modernize its brand and marketing strategy. The company had already begun exploring new ways to stand out, including adding QR codes to marketing materials, but the team knew they needed something more memorable. In a competitive service industry like roofing, customers often make quick decisions when searching for help. Having a phone number that is easy to recall can make the difference between a potential customer calling your business or moving on to the next option. Cherry Roofing wanted a solution that would strengthen their brand identity while making it easier for customers to remember how to reach them. They began researching vanity phone numbers and quickly realized that the right number could become a powerful marketing asset.

🎯 The solution

After discovering 800.com, Cherry Roofing began searching for a vanity number that aligned with the company's name and legacy. When they found 1-833-54-CHERRY, the team immediately knew it was the perfect fit. The number directly incorporates the company name while also referencing the year the business was established. This created a strong connection between the brand and the way customers contact the company. With the help of 800.com, Cherry Roofing was able to secure the number, integrate it into their phone system, and begin using it across their marketing materials in a matter of hours. Once the number was live, it was immediately incorporated into the company's website, marketing materials, and outreach efforts, reinforcing brand recognition everywhere it appeared.

📈 The results

The impact of the new vanity number was almost immediate. Within the same week of launching 1-833-54-CHERRY, Cherry Roofing saw its call volume increase by 35.6%. The memorable phone number made it easier for potential customers to recall the company when they needed roofing services. It also strengthened the company's branding across marketing materials, helping the business stand out in a crowded market. Customers now recognize the Cherry Roofing name and can easily remember how to reach the company. The combination of a recognizable brand and a memorable phone number has helped generate more inbound calls and new business opportunities. For Cherry Roofing, the new number quickly became more than just a way for customers to call the business. It became a key part of their brand identity and marketing strategy.

Cherry Roofing team speaking with a visitor at an event
"The fact that we found 833-54-CHERRY was so exciting. We were thrilled! The number was perfect. It incorporated the year we were established and the name of our company. Our call volume increased by 35.6% within the same week we launched it!"
Cici Milo
Director of Financial Compliance, Cherry Roofing
Connect with Cherry Roofing
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