Why Your Brand Needs a Vanity Number
With the rise of mobile search and click-to-call advertising, a vanity phone number for your business is more important than ever. It’s a professional touch that helps you stand out from the competition.
An 800 vanity number is easier to remember for customers and can be tailored for your business. Examples include 1-800-FLOWERS and 1-855-COOKIES. These numbers can attract new customers, build credibility, and facilitate repeat customers by making it easy to remember and call you.
Mobile Usage Is Booming
Customers are shopping and researching online. The percentage of mobile traffic is climbing steadily. In the United States, 81% of the population now own a smartphone, and 51% regularly shop online.
Email marketing needs to be mobile-friendly, as 46% of all email opens are on mobile devices. A contact form can be tedious to fill out on a mobile phone. Instead, posting a click-to-call phone number allows potential customers to contact you right when they need you.
Vanity 800 numbers provide businesses with an affordable way to stand out. Catchy phone numbers are more memorable than random digits and help grow brand awareness, encourage higher response rates, and secure more inbound leads.
Vanity 800 Numbers Reinforce Your Marketing Message
Advertising space is at a premium. There’s no better way to save space than to have your call to action confirm your marketing message. An 800 vanity phone number tells your clients at a glance what you offer.
Vanity toll-free numbers can promote your business on:
- Your website
- Radio or TV commercials
- The side of a vehicle
- Business cards
- Product packaging
- Office signs
- Your email signature
If possible, incorporate the business services in the number. With 800-CONTACTS, 800-MATTRESS, and 800-905-GEEK, you immediately recognize their product or service.
Keep it simple. Avoid uncommon spellings with your number. Make your number unforgettable and easy to use, not confusing. Words are not always required for a vanity number to be effective. Numbers that repeat (800-800-8888) or are consecutive (800-555-6789) also increase customer recall.
Toll-free numbers have been around for decades, and many businesses already have them. Fortunately, in addition to the 800 area code, there are six additional toll-free prefixes including 833, 844, 855, 866, 877, and 888. Check availability here.
Vanity Numbers Drive Business
An 800 vanity number projects a nationwide presence and makes your business more accessible. With the call-forwarding feature through 800.com, you can receive calls to your toll-free number on any phone. This helps you provide the appearance of a large corporation while fitting within the budget of a small business.
To speak with a live person remains an important part of the buying process for some consumers. Google reports that 70% of mobile searchers have used click to call.
Typical conversion rates for online advertising is around 2%. Conversion rates for phone calls, on the other hand, can range from 30% to 50%. Your odds of success increase dramatically just by picking up the telephone. Customers want to contact you, and business is better when they do.
A catchy phone number is particularly useful in a competitive market. Consumers like things to be easy and sometimes will pay more to avoid any hassle. People would rather call a familiar number than put effort into other options. Your memorable vanity number keeps customers away from a Google search and coming back to you.
Make a Lasting Impression with Your 800 Vanity Number
First impressions matter. Not everyone knows how affordable a toll-free vanity number can be. This misconception works to your advantage. Customers may think you have gone to a great expense to secure your number.
In the digital world, anyone can build a website, and consumers will be hesitant to trust an unknown company. Displaying an 800 vanity number builds trust. It distinguishes you as a legitimate and established business.
In addition to its professional appeal, a toll-free number shows an investment in customer service. You are making it as easy as possible for customers to get in touch.
As a marketing tool, an 800 vanity number is a relatively small expense with a potentially exponential payoff. A catchy and distinctive number can improve ad response, increase ad conversion rate, and aid in customer retention.