How 800 Vanity Numbers Strengthen Customer Retention
Have you ever tried to get in touch with a company, only to have difficulty finding their contact information? Were you directed to an online form and never received a response? Or worse, were you left on hold for what seemed like hours?
As customers, much of our loyalty to and opinion about a brand stems from our ability to get in contact with them for questions and concerns. If we’re unable to do so, we move on to the next business that can answer our question or fulfill our needs.
This is why several companies rely on vanity phone numbers to provide excellent service to customers and improve customer retention rates.
What are 800 vanity numbers?
Vanity numbers are custom phone numbers you create for your business. Rather than having a random toll-free number assigned to you, you can establish a phone number that’s representative of your business and services.
For instance, if you own a pet sitting business, perhaps your 800 vanity number could be 1-800-PUPPIES.
Business owners looking to increase customer retention benefit greatly from easy-to-use 800 vanity numbers. Take a look at how the advantages of a vanity number translate to enhanced customer satisfaction.
Vanity numbers are easy to remember.
Think about all the advertisements you interact with daily. Many of these ads prominently display or state the 1-800 number for customers to see. As a result, you walk away remembering (or in some cases, singing) the phone number.
Think about businesses like 1-800-FLOWERS or 1-800-CONTACTS. There’s no question about how to get in touch with these companies — it’s in the name!
You can customize your 800 vanity numbers to coincide with your brand name, products, and services. Plus, the more creative you are with your number, the easier it is for customers to remember.
800 numbers boost company credibility.
Having an 800 vanity number provides businesses of all sizes with credibility. Customers associate 800 numbers with dependable businesses and organizations they can rely on for support and service.
When you add an 800 vanity number to your business, you could be a one-person operation working out of a coffee shop or coworking space and no one would know the difference.
If you’re looking to enhance your brand reputation and awareness, purchase an 800 number for your company.
Accessibility for Customers and Companies
Toll-free 800 numbers can be ported to a landline, cell phone, or whatever line you prefer. This provides business owners and customers alike with the added convenience of accessibility.
Business owners, sales professionals, and entrepreneurs can be out running errands or driving to a meeting without missing a single customer call from their 800 number. And customers can call the business at any time within operating hours without sitting on hold for hours on end.
When looking to increase customer retention, being able to communicate when the customer wants to is key. After all, inbound phone calls convert 10–15 times more than web leads, so be ready to chat when your customers are ready to chat.
Call Tracking Capabilities
Every business wants repeat customers. After all, the 80/20 rule states that 80% of your sales come from 20% of your customers.
Vanity 800 numbers are equipped with call tracking capabilities, giving business owners the ability to see who called their company and how many times. Using this data and other information from online marketing tools, business owners can see which customers continue to make repeat purchases.
Also, companies can use call-tracking information in combination with other customer data to identify where they can improve their retention and customer service efforts. For instance, if you notice a specific group of customers purchasing the same product/service each time they shop, consider developing a loyalty or VIP program for these consumers, complete with discounts and other brand rewards.
Simple Customer Service Process
Doesn’t it make you frustrated when a company’s customer service department is impossible to contact? With an 800 vanity number, customers know exactly what number to call when they have a question or concern. And since vanity numbers are easy to remember, they only need to recall it in their mind rather than look it up online.
When they can seamlessly contact your company using a vanity number, customers will feel confident in their purchase and support of your business. As a result, they’ll continue to patronize your company and tell others about their pleasant customer service experience. As all business owners know, word of mouth can go a long way!
Create an 800 vanity number for your company!
If you want to retain loyal customers, purchase an 800 vanity number for your business. With an easy-to-remember phone number, customers will have no trouble getting in contact with your company. And you’ll have no trouble meeting and exceeding customer needs!
Let 800.com show you how beneficial a vanity number can be.