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Call Tracking

The Top 7 Reasons to Invest in Call Tracking

By: Michael Esposito
January 20th, 2022

You may have heard of call tracking but are unsure what it is or how it can benefit your business. …

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How Using Call Tracking Software Can Improve the Quality of Your Calls
Call Tracking

How Using Call Tracking Software Can Improve the Quality of Your Calls

By: Michael Esposito
November 23rd, 2021

You already spend money on marketing to bring traffic to your business. Now your goal should always be to ensure …

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Here’s what we consider a very rudimentary step-by-step process for getting the most out of your campaigns.
Call Tracking

Conversion Optimization: A Step-by-Step Guide

By: Michael Esposito
November 11th, 2021

Conversion optimization is a matter of figuring out how to do better. Better digital marketing, the kind that gets you the …

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call tracking skyrocket business
Call Tracking

How Call Tracking Metrics Can Skyrocket Your Business

By: Michael Esposito
November 3rd, 2021

It’s a situation marketers find themselves in all too often. You’ve tried every possible tactic, added a ton of new …

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You may have heard the terms "call tracking" and "campaign attribution" before, but what are they exactly? And, more importantly, should you bring call tracking and campaign attribution to your business?
Call Tracking, Campaign Attribution

4 Reasons Why Call Tracking and Campaign Attribution Are Important for Your Business

By: Michael Esposito
November 2nd, 2021

You may have heard the terms “call tracking” and “campaign attribution” before, but what are they exactly? And, more importantly, …

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What Does Call Tracking Have to Do With Conversion Optimization?
Call Tracking

What Does Call Tracking Have to Do With Conversion Optimization?

By: Michael Esposito
October 7th, 2021

Have you ever found yourself in this situation? You’re putting 110% into every marketing strategy and campaign you have running. But …

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hand holding phone, virtual calling, virtual phone number
Call Tracking

What Is a Virtual Phone Call?

By: Michael Esposito
July 15th, 2021

As a part of the VoIP (Voice Over Internet Protocol) market, virtual phone calls are taking communications in the business …

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The Best and Worst Ways to Use Call Tracking for Your Business
Call Tracking

The Best and Worst Ways to Use Call Tracking for Your Business

By: Michael Esposito
June 10th, 2021

As a business owner or manager, it is your responsibility to track the success or failure of your marketing campaigns. …

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Whats the Difference Between Call Tracking and Call Intelligence
Call Intelligence, Call Tracking

What’s the Difference Between Call Tracking and Call Intelligence?

By: Michael Esposito
March 30th, 2021

If there’s one thing all marketers want, it’s data. Demographic data, sales data, channel data — you name it. No …

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8 Types of Businesses That Need to Use Call Tracking
Call Tracking

8 Types of Businesses That Need to Use Call Tracking

By: Michael Esposito
March 23rd, 2021

Marketers rely on numerous sources of data to drive the direction of their campaigns and strategies. This data tells marketers …

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6 Reasons Why Digital Marketing Is Essential During the Pandemic & How to Get Started
Call Tracking

6 Reasons Why Digital Marketing Is Essential During the Pandemic & How to Get Started

By: Michael Esposito
November 26th, 2020

The COVID-19 pandemic rattled businesses across the globe. From small local businesses to major corporations like Disney, companies are being …

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Everything You Need to Know About SEO
Call Tracking

Everything You Need to Know About SEO

By: Michael Esposito
October 29th, 2020

If your search engine optimization (SEO) plan involves stuffing as many keywords as possible into a blog post in hopes …

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