In the business world, every call counts.
Every time the phone rings, a new client, deal, or opportunity is presented to you, meaning that phone calls are often the first step toward revenue.
In this post, we’re breaking down practical and proven ways to drive more calls to your business, so that you never miss an opportunity again.
Make Your Phone Number Visible
Let’s start with the most obvious thing: your website. Too many small business owners hide their numbers in footers or contact forms.
You should prioritize placing your phone front-and-center on your homepage, above the fold if possible.
Put it in your site header, footer, and contact page, and make sure it’s clickable so people can call you without having to copy the number.
Optimize Your Google Business Profile
Your Google Business Profile (formerly Google My Business) is a free and highly impactful tool that allows people to quickly find you when searching for the service you provide. So, make sure that your phone number is present, correct, and verified.
Asking customers to leave reviews on Google can also be a good plus. The more social proof you have, the more likely people will be to call.
Expand Your Reach
Wherever your company is online, your number should be too. That means Instagram bios, Facebook About sections, LinkedIn profiles, and even X profiles. Having it everywhere guarantees a homogenous brand image and builds trust, making it simple for people to contact you.
Explore Your Options
If you plan on using outside advertising, like billboards, vehicle wraps, or lawn signs, don’t just slap your logo on it. Include your phone number – preferably a memorable and industry-specific vanity number like 1-800-FLOWERS. These are easier to remember, especially when people spot them while driving by.
Talk to Your Customers
Word-of-mouth is golden. Don’t assume people know how to reach you. Tell them.
Place your number on receipts, emails, packaging, business cards, and even voicemail messages. Make it the same in all locations.
Check Your Call Settings
Missed calls are momentum-killers, so your business phone system needs to be set up correctly.
It should be forwarded to someone who is available or, at the very least, direct callers to a professional voicemail. If you’re closed, set up auto-responses or time-based forwarding based on your business hours.
And speaking of business hours, make sure those are up to date online. You don’t want someone calling after hours and hitting a dead end. It’s important to be reachable at all times, even if via an automated voicemail.
Take Advantage of Available Tools
Virtual phone systems like 800.com exist to make your life easier. You can get personalized toll-free and vanity numbers, create your own call workflow, and even track analytics to understand what’s working and what’s not.
Doing all that not only improves customer experience but also makes it possible to have an effective system and see which marketing channels are driving the most calls. It’s a low-risk investment that can pay off big time.
Grow Your Business With Calls
More calls equal more opportunities to build and grow your business.Whether it’s optimizing your website and Google listing or using VoIP tools such as 800.com, following best practices will make you get more calls, more opportunities, and close more deals.
