Advice and insight to optimize business communications, marketing, and strategy.

Social media platforms have evolved from a novelty to a personal interaction media to a powerful business tool. Because it …

Business owners have a lot of communication options to choose from. There is email, video chat, text chat, text messaging, …

B2B or Business to Business is a description of a transaction that occurs between two businesses rather than between a …

When I knew I would be living abroad for a few years, I wondered whether to port my existing number. …

No matter which industry your business is in, brand trust is important. Brands inform consumers what they can expect from …

Some business leaders may confuse goals with dreams. A dream is an abstract concept of something that could happen in …

Customer relations are the efforts a business takes to create and nurture positive relationships with its customers. This differs from …

Websites are valuable tools to drive business to your company, no matter how big or small you are. You can …

Do blogs still have an audience when internet users get a more interactive experience on platforms like Twitter, Facebook, and …

One of your most important company sales tools is probably pretty close at all times. It’s your phone. It doesn’t …

The word pitch sounds one-sided. It’s what you do. But that’s misleading. In business, it’s a dialogue if it’s done right. It’s two or …

Businesses of all sizes can benefit from using the digital tool, Canva. Even inexperienced users can quickly and easily create …