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Advice and insight to optimize business communications, marketing, and strategy.

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Customer Experience

How To Enhance Your Customer Experience Through Social Media

By: Dan Annetts
February 2nd, 2023

Social media platforms have evolved from a novelty to a personal interaction media to a powerful business tool. Because it …

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Vanity Phone Numbers

How to Get a Business Phone Number

By: Annie Argueta
January 27th, 2023

Business owners have a lot of communication options to choose from. There is email, video chat, text chat, text messaging, …

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what is B2B
Marketing Strategy

What is B2B? Trends and Strategies in Business to Business

By: Dan Annetts
January 10th, 2023

B2B or Business to Business is a description of a transaction that occurs between two businesses rather than between a …

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Why do I need to port my number
How-To’s

Why Do I Need to Port My Number?

By: Annie Argueta
January 5th, 2023

When I knew I would be living abroad for a few years, I wondered whether to port my existing number. …

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What brand trust means to your customer experience?
Customer Experience

What Brand Trust Means to Your Customer Experience

By: Dan Annetts
January 3rd, 2023

No matter which industry your business is in, brand trust is important. Brands inform consumers what they can expect from …

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Setting goals and expectations for your company (startups and small business)
Startup/Small Business

Setting Goals and Expectations for Your Startup

By: Dan Annetts
December 29th, 2022

Some business leaders may confuse goals with dreams. A dream is an abstract concept of something that could happen in …

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the roi of relationship building
Sales

The ROI of Relationship Building

By: Annie Argueta
December 27th, 2022

Customer relations are the efforts a business takes to create and nurture positive relationships with its customers. This differs from …

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Why you need an HTML Click-to-Call button
Communication

Why You Need an HTML Click-to-Call Button

By: Dan Annetts
December 22nd, 2022

Websites are valuable tools to drive business to your company, no matter how big or small you are. You can …

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Key Stats and Trends on Blogging in a Post-Pandemic World
Practices

Key Post-Pandemic Blogging Stats and Trends

By: Annie Argueta
December 20th, 2022

Do blogs still have an audience when internet users get a more interactive experience on platforms like Twitter, Facebook, and …

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How to answer your business phone in ways that reward callers.
Customer Experience

5 Tips for Answering Your Business Phones in Ways That Reward Callers

By: Dan Annetts
December 16th, 2022

One of your most important company sales tools is probably pretty close at all times. It’s your phone. It doesn’t …

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how to successfully sell
Sales

It’s All in the Pitch: How to Successfully Sell

By: Dan Annetts
December 9th, 2022

The word pitch sounds one-sided. It’s what you do. But that’s misleading. In business, it’s a dialogue if it’s done right. It’s two or …

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how to use canva for your business
How-To’s

How to Use Canva for Your Business

By: Annie Argueta
December 6th, 2022

Businesses of all sizes can benefit from using the digital tool, Canva. Even inexperienced users can quickly and easily create …

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