{"id":955,"date":"2021-04-01T12:00:00","date_gmt":"2021-04-01T12:00:00","guid":{"rendered":"https:\/\/www.800.com\/blog\/?p=955"},"modified":"2024-03-20T11:35:30","modified_gmt":"2024-03-20T11:35:30","slug":"6-ways-to-get-your-audience-to-trust-your-brand","status":"publish","type":"post","link":"https:\/\/www.800.com\/blog\/6-ways-to-get-your-audience-to-trust-your-brand\/","title":{"rendered":"6 Ways to Get Your Audience to Trust Your Brand"},"content":{"rendered":"\n

Each purchase we make is a vote of confidence toward a brand, product, and\/or service. By completing a transaction, we signify that we wholeheartedly trust the company to deliver what we need or want.<\/p>\n\n\n\n

Otherwise, we don\u2019t make the purchase!<\/p>\n\n\n\n

A 2019 study from Edelman found that 81% of consumers said that they must be able to trust the brand in order to buy from them. Without the foundation of trust, there\u2019s no transaction. Therefore, without consumer trust, a brand cannot survive.<\/p>\n\n\n\n

But building trust doesn\u2019t happen overnight. You can\u2019t click a button and suddenly have consumers blindly trust your brand. (If only, right?<\/em>)<\/p>\n\n\n\n

To grow and prosper, brands must actively work to foster trust with their target audience through every customer touchpoint.<\/p>\n\n\n\n

The Foundation of Trust Leads to Brand Loyalty<\/h2>\n\n\n\n

If consumer trust<\/a> results in sales, then\u00a0repeat sales<\/u><\/a>\u00a0are derived from brand loyalty.<\/p>\n\n\n\n

Loyal customers have built a long-lasting relationship with the brand. The foundation of that relationship is trust<\/strong>.<\/p>\n\n\n\n

Loyal customers return to your business for one reason or another. They can trust your brand to deliver an exceptional product. They trust your team to offer award-winning services. They trust your company to offer quick and helpful customer service when they have a concern.<\/p>\n\n\n\n

No matter their reasoning for returning to your business, it\u2019s built from a place of trust.<\/p>\n\n\n\n

Without trust, there are no sales. <\/strong>Without sales, there\u2019s no business!<\/em><\/strong><\/p>\n\n\n\n

Start fostering trust with your target audience with these six steps:<\/p>\n\n\n\n

1. Be Transparent<\/h2>\n\n\n\n

Customers appreciate honesty. They love seeing what\u2019s happening behind the scenes and learning more about your company\u2019s team, processes, and services.<\/p>\n\n\n\n

In a 2018 study by Accenture Strategy, 66% of survey respondents stated that they are attracted to companies that \u201care transparent \u2014 with where it sources its materials, how it treats its employees fairly, etc.\u201d<\/p>\n\n\n\n

Being transparent doesn\u2019t mean divulging every confidential piece of information to shareholders and consumers. It means being honest in your business practices, from hiring to your promotions.<\/p>\n\n\n\n

This includes customer interactions with employees, too. Whether in-store or over the phone, encourage employees to act from an honest place and be transparent with customers when solving problems or sharing information.<\/p>\n\n\n\n

2. Provide Additional Value<\/h2>\n\n\n\n

On top of selling quality products and services, customers trust brands that go above and beyond for their community and customers. For many, this means offering exceptional value outside of the products you sell.<\/p>\n\n\n\n

Common ways brands offer value to customers include:<\/p>\n\n\n\n