{"id":846,"date":"2020-11-05T09:30:00","date_gmt":"2020-11-05T09:30:00","guid":{"rendered":"https:\/\/www.800.com\/blog\/?p=846"},"modified":"2024-03-14T11:32:06","modified_gmt":"2024-03-14T11:32:06","slug":"advertising-on-social-media-the-dos-and-donts","status":"publish","type":"post","link":"https:\/\/www.800.com\/blog\/advertising-on-social-media-the-dos-and-donts\/","title":{"rendered":"Advertising On Social Media: The Do’s And Don’ts"},"content":{"rendered":"\n

Whether you\u2019re sitting in a cubicle or on your sofa, chances are you have a digital device within reach. Since the average adult spends nearly 11 hours<\/a> in front of a screen, it should come as no surprise that we\u2019re exposed to 6,000 to 10,000 online advertisements<\/a> every day. From work-related research to scrolling your Instagram feed, you\u2019re consciously and subconsciously picking up on images, logos, and tag lines from thousands of brands. As a business owner, how do you toss a social media advertisement out into the sea of colors and catchy campaigns and make an impact?<\/p>\n\n\n\n

Advertising on social media comes with several perks. For small- to medium-sized businesses, it\u2019s especially luring because it\u2019s relatively inexpensive compared to other methods of advertising, and within a couple of hours, you can have a complete advertising campaign up and running on multiple platforms. Despite the ease of launching an ad, you also want your content to be effective. So, hold the $100 you were planning to toss toward a targeted zip code and run through our dos and don\u2019ts of social media advertising to be sure you\u2019re making the biggest splash possible in your pool of potential customers.<\/p>\n\n\n\n

Social Media Advertising Tips<\/h2>\n\n\n\n

For your social media ads to be effective, you must have a plan. Create an overarching goal that clearly defines your purpose. Will your conversion goal be adding more followers, clicks to your website, or a purchase made from the social platform? Once you\u2019ve decided on your goal, it\u2019s time to follow our \u201cdos\u201d for creating your campaign.<\/p>\n\n\n\n

DO: Create a clear Call-To-Action<\/h3>\n\n\n\n

A call-to-action (CTA)<\/a> needs to be clear and serve as the focal point of an ad. Some social media platforms, like Facebook, allow you to choose what your CTA button will say. With options like \u201cCall Now,\u201d \u201cBook Now,\u201d and \u201cWatch Video,\u201d you can customize your message with a clear next step for customers. Plus, consumers are savvier and more protective of their information than ever, so telling them exactly what they can expect when they click the button is a way to create transparency and build trust.<\/p>\n\n\n\n

DO: Incorporate video<\/h3>\n\n\n\n

Marketing research proves video is your best bet to catch someone\u2019s attention and get them to take action (like making a purchase). Don\u2019t think it\u2019s true of all platforms? Check out these statistics:<\/p>\n\n\n\n