{"id":843,"date":"2020-11-03T09:30:00","date_gmt":"2020-11-03T09:30:00","guid":{"rendered":"https:\/\/www.800.com\/blog\/?p=843"},"modified":"2024-03-01T12:38:37","modified_gmt":"2024-03-01T12:38:37","slug":"why-you-should-consider-text-message-marketing-for-your-business","status":"publish","type":"post","link":"https:\/\/www.800.com\/blog\/why-you-should-consider-text-message-marketing-for-your-business\/","title":{"rendered":"Why You Should Consider Text Message Marketing for Your Business"},"content":{"rendered":"\n

How often do you screen your calls? If you watch it ring or immediately click the ignore button if you don\u2019t recognize the number, you fall in line with the majority of Americans.<\/p>\n\n\n\n

A recent report shows that only 52% of all calls<\/a> Americans receive on their phones are answered, pushing nearly half of all calls to voicemail. Text messages, however, are a form of communication to which the vast majority of mobile devices users are open. Statistics show 98% of all text messages<\/a> are opened, and 95% of text messages are opened and responded to within three minutes of being delivered.<\/p>\n\n\n\n

Chances are, your customers fall within the population that would prefer a text message to an unexpected phone call. Text message <\/a>campaigns are a great cost-effective marketing strategy since they are a convenient, effective way to reach your target audience, but you need to understand the rules that apply to those 160-character template messages before you start pinging cell phones.<\/p>\n\n\n\n

Benefits of Text Message Marketing<\/h2>\n\n\n\n

Consumers want concise messaging they can read on their time, and text messages meet that desire. Whether you\u2019re powering a small business to initial success or managing an established corporation, texting is one of the most effective ways to reach a mass group. Those short notifications come with big benefits to your company.<\/p>\n\n\n\n

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  1. Text messages have a high response rate<\/strong>. Unlike emails, which have a 15-25% response rate<\/a> on average, texts offer more than 7x the response, hovering around 45%. The high open and response rates make SMS marketing campaigns a key element for many different types of marketing campaigns.<\/li>\n\n\n\n
  2. Text messaging can be used at nearly every point in the sales cycle<\/strong>. From grabbing potential customers\u2019 attention with a first-purchase discount to sending loyal customers marketing messages<\/a> based on past purchases, texting can adapt to the different stages of your company\u2019s sales funnel.<\/li>\n\n\n\n
  3. It\u2019s easier to text than talk<\/strong>. The same reason you prefer to get a text message rather than a call from your neighbor is the same reason your customers prefer SMS to a call from you. Your customers can pick up their phone and read a text when it fits their schedule. The branded message doesn\u2019t interrupt their day, and they have the power to respond on their time.<\/li>\n\n\n\n
  4. Customers are already comfortable with texting<\/strong>. Mobile marketing allows you to meet your target audience in their comfort zone when it comes to communication. A 2014 Gallop poll<\/a> found that \u201csending and receiving text messages is the most prevalent form of communication for Americans younger than 50.\u201d Reaching your customers<\/a> through text doesn\u2019t introduce a learning curb that\u2019s inherent to unfamiliar mediums.<\/li>\n\n\n\n
  5. Texting allows for valuable feedback from your customers<\/strong>. SMS surveys can be used to increase your knowledge of customer expectations, demographics, and buying habits. Research suggests 31% of customers<\/a> readily respond to SMS surveys, with an average response time of five minutes. <\/li>\n<\/ol>\n\n\n\n

    Consumers want to communicate with your brand via text. One 2019 report<\/a> states 69% of consumers across all age groups and 75% under the age of 44 want to be able to contact a business via text. More than half (54%) become frustrated if they\u2019re unable to connect with a business via text.<\/p>\n\n\n\n

    To be able to use SMS marketing campaigns, your clients will need to opt-in. Usually they can do this by using a keyword, they have to text you first and it is recommended to have special offers for them to subscribe. They also have the possibility to unsubscribe from your messaging campaigns.<\/p>\n\n\n\n

    SMS Marketing Statistics<\/h2>\n\n\n\n

    In addition to the major benefits that come with quick, concise marketing messages<\/a>, statistics prove that your business needs to incorporate text message marketing as a primary marketing tool in your communications plan to increase your brand awareness and conversion rate.<\/p>\n\n\n\n