{"id":827,"date":"2020-10-15T09:30:00","date_gmt":"2020-10-15T09:30:00","guid":{"rendered":"https:\/\/www.800.com\/blog\/?p=827"},"modified":"2024-03-20T11:30:49","modified_gmt":"2024-03-20T11:30:49","slug":"6-ways-to-drive-more-traffic-from-google-to-your-content","status":"publish","type":"post","link":"https:\/\/www.800.com\/blog\/6-ways-to-drive-more-traffic-from-google-to-your-content\/","title":{"rendered":"6 Ways to Drive More Traffic From Google to Your Content"},"content":{"rendered":"\n

It’s no surprise that Google is the world\u2019s most visited website with 62.19 billion visits in 2019<\/u><\/a> and 3.5 billion searches per day<\/u><\/a>.<\/p>\n\n\n\n

With these astronomical numbers in mind, you can see why marketers rely on Google to drive relevant and significant traffic to their website and blog content. After all, Google\u2019s organic search drives 59.2% of the world\u2019s website traffic, according to Sparktoro<\/u><\/a>.<\/p>\n\n\n\n

If you\u2019re looking to generate more traffic<\/a> from Google, you\u2019ll want to put these six tips to use.<\/p>\n\n\n\n

1. Study Search Engine Optimization (SEO) Techniques<\/h2>\n\n\n\n

The key to driving significant website traffic from Google is to have an understanding of search engine optimization (SEO).<\/p>\n\n\n\n

Search engine optimization<\/u><\/a> is defined by Moz as \u201cthe practice of increasing the quantity and quality of traffic to your website through organic search engine results.\u201d<\/p>\n\n\n\n

In simpler terms, SEO techniques work to rank your website higher on Google and bring more qualified leads to your website through that channel.<\/p>\n\n\n\n

Without an understanding of SEO or its tactics, you\u2019ll wind up creating content with no target in sight. As you might have guessed, this approach will not generate the traffic results you need.<\/p>\n\n\n\n

2. Know What Your Audience Is Searching For<\/h2>\n\n\n\n

A major element of SEO is keyword research<\/strong>. This process helps you identify exactly what your target audience is searching for on Google.<\/p>\n\n\n\n

Using this information, you can create highly targeted content that ranks high in the search results, captures their attention, and drives them to click through to your website. However, the trick is to look for the perfect keyword opportunities.<\/p>\n\n\n\n

For instance, if you run an ice cream shop in a small town, your chances of ranking first on Google for the term \u201cice cream\u201d are extremely thin. But if you target your keywords based on location or more niche topics, such as \u201chow to make vegan ice cream at home\u201d or \u201cice cream shop in Nashville, TN,\u201d you\u2019ll have a much higher chance of ranking.<\/p>\n\n\n\n

Also, leverage long-tail keywords in your SEO approach. Long-tail keywords are phrases or search queries with 3+ words, such as \u201creal estate tips for first-time homebuyers\u201d or \u201chow to change the headlights on a Ford F150.\u201d<\/p>\n\n\n\n

Long-tail keywords with low competition but high search frequency are the prime targeting opportunity! Use tools like Google Keyword Planner<\/u><\/a> and Ahrefs Keyword Explorer<\/u><\/a> to find the right keywords for your efforts.<\/p>\n\n\n\n

3. Improve On-Page SEO to Improve Google Rankings<\/h2>\n\n\n\n

Since the first five organic results account for 67.6% of all clicks<\/u><\/a>, it is critical that your website and content rank on the first page of Google.<\/p>\n\n\n\n

One way to accomplish this is by updating and improving the on-page SEO throughout your website. This tactic involves editing content and backend data, such as the page\u2019s meta description, to include relevant keywords and enticing copy.<\/p>\n\n\n\n

When reviewing your on-page SEO, consider factors, such as:<\/p>\n\n\n\n