{"id":766,"date":"2020-08-20T09:00:00","date_gmt":"2020-08-20T09:00:00","guid":{"rendered":"https:\/\/www.800.com\/blog\/?p=766"},"modified":"2024-02-22T15:18:21","modified_gmt":"2024-02-22T15:18:21","slug":"does-text-marketing-work","status":"publish","type":"post","link":"https:\/\/www.800.com\/blog\/does-text-marketing-work\/","title":{"rendered":"Does Text Marketing Work?"},"content":{"rendered":"\n

Almost everyone is texting, but businesses have been slow to adopt it as part of a comprehensive marketing strategy. Text marketing<\/a> is not as well known as toll-free phone numbers, but it is efficient, intimate, and can be a useful tool for improving business performance.<\/p>\n\n\n\n

Text messaging drives customer engagement. Used well, it can streamline tasks like appointment setting, engaging your best customers in a time-sensitive offer, or providing immediate customer service. Sixty-three percent of consumers would switch to a company that offered text messaging as a communication channel<\/a>. Like a vanity phone number, text messages are easy for companies to support.<\/p>\n\n\n\n

Here are a few of the ways text messaging can bolster your business.<\/p>\n\n\n\n

Remarkably High Open Rates<\/h2>\n\n\n\n

Compared to email, text messaging is a more personal and less costly way to send offers and communicate. Open rates hardly compare. Text open rates are 90%<\/a>, while email open rates are only 20%.<\/p>\n\n\n\n

While not as immediate as calling your toll-free phone number, customers read texts faster than they read emails. Ninety percent of texts are read within three minutes<\/a>.<\/p>\n\n\n\n

Text click-through rates also outshine email. The SMS click-through rate is 19% compared to only 2% with email marketing messages.<\/p>\n\n\n\n

Improved Customer Response Rates<\/h2>\n\n\n\n

People habitually check their phones throughout the day. Since texts are standard in personal communications, customers are more likely to read and respond to a text than an email. SMS marketing beats email response rates by eight times<\/a>.<\/p>\n\n\n\n

It takes 90 seconds for consumers to respond to a text<\/a> and 90 minutes to reply to an email, on average. Moreover, with texts, there are no spam filters to limit deliverability.<\/p>\n\n\n\n

Of course, you can send an email to any address, but business text messaging requires customer opt-in to be legal. The number of people you can reach by email may far exceed your current opt-in list. However, experts recommend offering a text sign-up option everywhere you advertise other marketing channels, such as your\u00a0custom 800 number<\/a>\u00a0or Facebook.<\/p>\n\n\n\n

As a surprise to most marketers, 85% of smartphone users would rather receive a text from businesses than a phone call or an email<\/a>. It is less of an interruption and makes communication fast and efficient.<\/p>\n\n\n\n

Increased Sales and Marketing Conversions<\/h2>\n\n\n\n

Recent research reports that customers who receive text messages convert at a rate of 40% higher<\/a>. However, this metric can go up or down, depending on the business’ SMS strategy.<\/p>\n\n\n\n

According to the same study, texting with your business or toll-free phone number can improve the conversion rate by more than 100%.<\/p>\n\n\n\n

Conversely, if a business sends texts to a customer before initial contact, text messages reduce the chances of contact by 39%.<\/p>\n\n\n\n

The best conversion rates happen when companies wait until after contact to begin sending texts. To improve conversion rates, the customer relationship should come first, and business texting comes second.<\/p>\n\n\n\n

Better Connection with Millennials<\/h2>\n\n\n\n

Millennials grew up with smartphones and online shopping. They are more advertising-savvy than older generations and tend to respond better to organic marketing.<\/p>\n\n\n\n

Known for opting out of emails and ignoring phone calls, 80% of millennials would prefer to text<\/a> a company’s toll-free phone number rather than calling.<\/p>\n\n\n\n

No App Required<\/h2>\n\n\n\n

Every mobile phone receives text messages. Even customers who use simple mobile phones and may not have Wi-Fi or get emails on their phones can receive texts. Also, texting is easily accessible and requires almost no skill.<\/p>\n\n\n\n

Mobile phone users are set up to receive texts. They do not need to download your company’s app or take any action other than opt-in to your company’s text marketing program<\/a>.<\/p>\n\n\n\n

Personalization<\/h2>\n\n\n\n

A text message is a specialized tool for one-on-one communication. Adding personal touches to marketing messages, like using a customer’s first name in an email, makes shoppers twice as likely to add items to their cart. Forty percent spend more than they would without the personalization<\/a>.<\/p>\n\n\n\n

SMS can be used at every stage of the buyer\u2019s journey.<\/p>\n\n\n\n

Text Marketing: An Underutilized Opportunity<\/h2>\n\n\n\n

As powerful and effective as text marketing can be, it is also off-putting if misused. The efficacy of texts pivots on how people use them for personal communication.<\/p>\n\n\n\n

To make sure that your SMS marketing is received as a trusted friend\u2019s communication, serve your customer first and your brand second.<\/p>\n\n\n\n

Done correctly, text-marketing positions your brand as friendly, useful, and accessible. With text exchanges, users are in control of the conversation.<\/p>\n\n\n\n

Another way to strengthen customer retention is through a custom 800 number such as 800.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Almost everyone is texting, but businesses have been slow to adopt it as part of a comprehensive marketing strategy. Text marketing is not as well known as toll-free phone numbers,…<\/p>\n","protected":false},"author":2,"featured_media":769,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sms-marketing"],"yoast_head":"\nDoes Text Marketing Work? What is it? :) 800.com Blog<\/title>\n<meta name=\"description\" content=\"Text marketing positions your brand as friendly, useful, and accessible. 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