{"id":4628,"date":"2026-09-30T09:03:29","date_gmt":"2026-09-30T13:03:29","guid":{"rendered":"https:\/\/www.800.com\/blog\/?p=4628"},"modified":"2026-10-02T12:50:43","modified_gmt":"2026-10-02T16:50:43","slug":"october-holiday-marketing-checklist","status":"publish","type":"post","link":"https:\/\/www.800.com\/blog\/october-holiday-marketing-checklist\/","title":{"rendered":"Your October marketing checklist to max out holiday revenue"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Fall and winter holidays can mean 2X, 3X or even more revenue than the rest of the year. But there&#8217;s a sneaky tip to making it the best year ever: the success of your holiday season isn&#8217;t won in December. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You win fall and winter sales with an October strategy. Feel behind already? Don&#8217;t worry &#8211; we&#8217;ve got you. Check out this holiday marketing checklist to prep for Q4.<\/p>\n\n\n\n<h2 id=\"h-1-map-your-holiday-calendar\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Map_your_holiday_calendar\"><\/span>1. Map your holiday calendar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This may sound simple, but simply knowing what&#8217;s coming up is crucial to preparing for it. Add these 2026 campaign windows to your business calendar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fall &#8211; September to November<\/li>\n\n\n\n<li>Halloween, October 31<\/li>\n\n\n\n<li>Black Friday, November 27; Small Business Saturday, November 28; Cyber Monday, November 30<\/li>\n\n\n\n<li>Christmas on December 25 and New Year&#8217;s on January 1, 2027<\/li>\n\n\n\n<li>Mark the cutoff days for your customers to order or book. Include gift delivery deadlines and holiday hours.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Now make a note based on your business type which of these you plan to lean in on. Mark one &#8220;switch-over date&#8221; (the date you&#8217;ll start promoting the new holiday). That&#8217;s the date you&#8217;ll update your homepage, social posts, and communications.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Work backward from each launch to set deadlines for copy and graphics. Give each task an owner, even if that&#8217;s you.<\/p>\n\n\n\n<h2 id=\"h-2-make-your-business-giftable\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Make_your_business_giftable\"><\/span>2. Make your business giftable<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Set up digital gift cards or certificates that customers can buy through December 24 without shipping.<\/li>\n\n\n\n<li>For services, package a specific result: a \u201c3-clean home refresh,\u201d \u201ccouples massage,\u201d or \u201choliday detail package.\u201d<\/li>\n\n\n\n<li>For products, bundle by recipient or price. Build \u201cGifts for Dad,\u201d \u201cUnder $50,\u201d and \u201cStocking stuffers\u201d collections.<\/li>\n\n\n\n<li>Show the price and what&#8217;s included beside the buy button. Explain how recipients redeem their gift.<\/li>\n\n\n\n<li>Test the purchase on your phone. Check that the buyer receives the certificate and can send it to someone else.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-3-plan-your-homepage-for-each-holiday\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Plan_your_homepage_for_each_holiday\"><\/span>3. Plan your homepage for each holiday<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prepare one hero banner for each campaign: fall, Halloween, Black Friday, Christmas, and New Year&#8217;s.<\/li>\n\n\n\n<li>Give every banner <strong>one clear offer<\/strong>. Send its button to the matching package or collection, rather than your entire catalog.<\/li>\n\n\n\n<li>Order graphics and product photos now. Confirm seasonal inventory with suppliers before your promotions promise something you can&#8217;t deliver.<\/li>\n\n\n\n<li>Write every hero&#8217;s headline, offer, and button copy in one sitting. Check dates and prices against your calendar.<\/li>\n\n\n\n<li>Have each version ready for its switch date. Preview it on mobile so shoppers can read the offer without zooming.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-4-set-up-a-holiday-vanity-number-with-an-ai-agent\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Set_up_a_holiday_vanity_number_with_an_AI_agent\"><\/span>4. Set up a holiday vanity number with an AI agent<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Search for a memorable <a href=\"https:\/\/www.800.com\/vanity-phone-numbers\">vanity number<\/a>, such as one ending in -GIFT. A number like 1-800-GIFT-SPA illustrates the idea; availability varies.<\/li>\n\n\n\n<li>Connect an <a href=\"https:\/\/www.800.com\/ai-agents\">800.com AI agent<\/a> for 24\/7 coverage when you&#8217;re busy or closed.<\/li>\n\n\n\n<li>Give it your gift options and pricing. Add purchase instructions, deadlines, and holiday hours.<\/li>\n\n\n\n<li>Prepare a service answer for \u201cCan I give my mom a massage?\u201d Explain the certificates and how she books.<\/li>\n\n\n\n<li>Prepare a product answer for \u201cWhat should I get my dad?\u201d Organize your Gifts for Dad guide by budget.<\/li>\n\n\n\n<li>Confirm your agent&#8217;s text-link setup before promising automatic purchase links. Test the full call and text flow before promoting it.<\/li>\n\n\n\n<li>Put the number on homepage heroes, social posts, and your Google profile. Add it to flyers and your event booth.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.800.com\/ai-agents\/plans-lp?compare=false&amp;utm_source=blog\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.800.com\/blog\/wp-content\/uploads\/2026\/10\/input-b0f2bf5a-88ea-4005-a210-b1230138a9a5.png\" alt=\"Blue banner reads \u201cNever miss a booking with 800 AI Agents\u201d beside a yellow \u201cSTART FREE TRIAL\u201d button.\" width=\"1576\" height=\"292\" style=\"width:100%;height:auto\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Get your holiday vanity number and AI agent live before the rush.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.800.com\/ai-agents\/plans\"><strong>Get My AI Agent<\/strong><\/a><\/p>\n\n\n\n<h2 id=\"h-5-plan-a-phone-and-text-campaign-for-each-holiday\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Plan_a_phone_and_text_campaign_for_each_holiday\"><\/span>5. Plan a phone and text campaign for each holiday<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Choose offers you can fulfill profitably. Use these starting points for your calls and texts.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Holiday<\/th><th>Service business<\/th><th>Product business<\/th><\/tr><\/thead><tbody><tr><td>Fall<\/td><td>\u201cBook your fall deep clean before the holidays.\u201d<\/td><td>\u201cNew fall arrivals, reply to reserve.\u201d<\/td><\/tr><tr><td>Halloween<\/td><td>Run a spooky flash deal for 48 hours.<\/td><td>Offer a Halloween bundle while supplies last.<\/td><\/tr><tr><td>Black Friday \/ SBS<\/td><td>Offer your biggest gift certificate bonus of the year.<\/td><td>Pair a doorbuster bundle with VIP early access.<\/td><\/tr><tr><td>Christmas<\/td><td>\u201cLast-minute gifts, delivered instantly by text.\u201d<\/td><td>Send a shipping cutoff reminder, then promote gift cards.<\/td><\/tr><tr><td>New Year&#8217;s<\/td><td>Promote a \u201cNew year, fresh start\u201d package and gift card redemption.<\/td><td>Combine clearance with a \u201ctreat yourself\u201d offer.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Write and schedule your <a href=\"https:\/\/www.800.com\/sms-marketing\">text campaigns<\/a> now. Use instant-delivery wording only when your checkout supports it.<\/li>\n\n\n\n<li>Try a specific vanity number in texts so customers can call with questions or to book with you.<\/li>\n\n\n\n<li>Complete number verification before sending. Send promotional texts only to customers who opted in, and include opt-out instructions.<\/li>\n\n\n\n<li>Schedule time to answer replies. A reservation request needs a response, even when the original text was scheduled.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-6-reach-out-to-your-best-customers-with-a-real-offer\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Reach_out_to_your_best_customers_with_a_real_offer\"><\/span>6. Reach out to your best customers with a real offer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pull your <strong>top 20\u201350 customers<\/strong> by spend or visits.<\/li>\n\n\n\n<li>Call or text them personally, using their contact permissions. Mention what they bought or booked last time.<\/li>\n\n\n\n<li>Make the offer worth considering: a free service with a gift card purchase, a VIP-only bundle, or early Black Friday access.<\/li>\n\n\n\n<li>Skip the forgettable 5% discount. Check the cost of your bonus before making the offer.<\/li>\n\n\n\n<li>Set a clear deadline and track each response. Reach them before they commit their holiday budget elsewhere.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-7-go-local\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Go_local\"><\/span>7. Go local<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Contact organizers about a holiday market, tree lighting, or Small Business Saturday booth now. Confirm October booking deadlines and fees.<\/li>\n\n\n\n<li>Post events and promotions in your city&#8217;s Facebook groups and on Nextdoor. Follow each group&#8217;s business-posting rules.<\/li>\n\n\n\n<li>Cross-promote with a neighboring business. A salon and boutique could run a joint gift card giveaway with clear entry rules.<\/li>\n\n\n\n<li>Bring printed cards with your vanity number and a booth-only offer.<\/li>\n\n\n\n<li>Prepare a short explanation of who your gift suits. Make the price visible so visitors don&#8217;t have to ask.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-8-update-your-google-business-profile-and-ask-for-reviews\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Update_your_Google_Business_Profile_and_ask_for_reviews\"><\/span>8. Update your Google Business Profile and ask for reviews<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Add your holiday hours before customers plan their visits.<\/li>\n\n\n\n<li>Upload fresh photos of your gift packages or seasonal display. Give service customers a clear view of what they&#8217;re buying.<\/li>\n\n\n\n<li>Prepare a <a href=\"https:\/\/www.800.com\/blog\/guide-to-google-my-business-and-maps\/\">Google Business Profile<\/a> post for each campaign with the matching offer and deadline.<\/li>\n\n\n\n<li>Ask recent customers for an honest review now, while their visit is fresh. Don&#8217;t offer a discount in return.<\/li>\n\n\n\n<li>Check your phone number and website link. Test both from your phone.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-9-batch-social-content-that-matches-your-campaigns\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Batch_social_content_that_matches_your_campaigns\"><\/span>9. Batch social content that matches your campaigns<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use the same offers, visuals, and switch dates as your homepage and texts.<\/li>\n\n\n\n<li>Show gift ideas at different budgets. Add behind-the-scenes preparation and customer spotlights, with permission.<\/li>\n\n\n\n<li>Schedule deadline countdowns for shipping and appointments. Remove an offer early if stock or booking capacity runs out.<\/li>\n\n\n\n<li>End every post with your vanity number and a clear reason to call.<\/li>\n\n\n\n<li>Schedule the posts now. Save December for replying to comments and DMs instead of writing captions between customers.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-10-set-up-your-january-follow-up\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Set_up_your_January_follow-up\"><\/span>10. Set up your January follow-up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prepare a thank-you text for holiday customers who agreed to receive your messages.<\/li>\n\n\n\n<li>Schedule a gift card redemption reminder. Explain how to book or use the balance.<\/li>\n\n\n\n<li>Give customers a specific reason to return in January, such as your fresh-start package or a relevant new arrival.<\/li>\n\n\n\n<li>Keep gift buyers and recipients separate when possible. Don&#8217;t send a redemption reminder to someone who gave the card away.<\/li>\n<\/ul>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Holiday calls arrive at night, on weekends, and during your busiest hours.<br>An 800.com AI agent can answer when you can&#8217;t and help callers take the next step toward a purchase.<br>Set up your holiday call coverage before the rush. Try <a href=\"https:\/\/www.800.com\/ai-agents\">AI Agents<\/a> with a <a href=\"https:\/\/www.800.com\/ai-agents\/plans\">7-day free trial<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.800.com\/ai-agents\/plans\"><strong>Start With 800.com<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.800.com\/ai-agents\/plans-lp?compare=false&amp;utm_source=blog\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.800.com\/blog\/wp-content\/uploads\/2026\/10\/input-b0f2bf5a-88ea-4005-a210-b1230138a9a5.png\" alt=\"Blue banner reads \u201cNever miss a booking with 800 AI Agents\u201d beside a yellow \u201cSTART FREE TRIAL\u201d button.\" width=\"1576\" height=\"292\" style=\"width:100%;height:auto\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Use this holiday marketing checklist for your small business. Plan gift offers, holiday texts, and AI phone coverage before the rush.<\/p>\n","protected":false},"author":17,"featured_media":4629,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,30],"tags":[57,66],"class_list":["post-4628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-strategy","category-startup-small-business","tag-marketing","tag-small-business-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Your October marketing checklist to max out holiday revenue - 800.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.800.com\/blog\/october-holiday-marketing-checklist\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kelsey Johnson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.800.com\\\/blog\\\/october-holiday-marketing-checklist\\\/\",\"url\":\"https:\\\/\\\/www.800.com\\\/blog\\\/october-holiday-marketing-checklist\\\/\",\"name\":\"Your October marketing checklist to max out holiday revenue - 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