Holiday coverage works best when it’s built a few weeks out, not in the last hour before the airport. The reason is simple: a buyer who calls on December 27 about one of your listings is ready to move now. If they reach someone who can answer what they asked and get a showing on the calendar, that lead is still yours when you land.<\/p>\n\n\n\n
Call forwarding is the last step. Here’s what goes in front of it.<\/p>\n\n\n\n
Sort your incoming calls into three buckets before you touch any settings.<\/p>\n\n\n\n
Active clients under contract.<\/strong> Time-sensitive, and each one needs an owner by name. Pick that person, tell the client who it is, and give them a direct number. A named person with a direct line is the strongest coverage you can offer, and it’s worth reserving for the clients who need it most.<\/p>\n\n\n\n New inquiries on your listings.<\/strong> These need someone who can answer basics and book a showing. Decide in advance what can be confirmed without you. Price, square footage, and open showing windows are safe. Keep concessions, offer terms, and seller motivation for when you’re back.<\/p>\n\n\n\n Everything else.<\/strong> Vendors, referral partners, title and escrow. These can wait until January 2, and your greeting should say so plainly.<\/p>\n\n\n\n Solo agent with nobody to hand off to? Do the exercise anyway. Bucket two becomes an AI agent<\/a> that answers immediately, plus a callback window you can keep.<\/p>\n\n\n\n Sequential forwarding tries numbers in a set order until someone answers. Put the people most likely to pick up at the front, and account for the fact that you may be on a plane or three time zones east.<\/p>\n\n\n\n Small team on a duty rotation:<\/p>\n\n\n\n<\/span>Build the ring order around who’s awake<\/span><\/h2>\n\n\n\n