{"id":3812,"date":"2025-11-18T08:27:00","date_gmt":"2025-11-18T08:27:00","guid":{"rendered":"https:\/\/www.800.com\/blog\/?p=3812"},"modified":"2025-11-24T13:53:28","modified_gmt":"2025-11-24T13:53:28","slug":"how-to-turn-holiday-traffic-into-year-round-customers","status":"publish","type":"post","link":"https:\/\/www.800.com\/blog\/how-to-turn-holiday-traffic-into-year-round-customers\/","title":{"rendered":"How to Turn Holiday Traffic into Year-Round Customers"},"content":{"rendered":"\n<p class=\"has-text-align-left\">The holiday season isn\u2019t just about end-of-year sales. It\u2019s your biggest opportunity to attract new customers, deepen relationships, and set the tone for a strong new year. \ud83c\udf84<\/p>\n\n\n\n<p>Every call, visit, and interaction in November and December can become the start of something lasting. By combining creativity, communication, and a few smart tools, you can keep the momentum going well past the holidays.<\/p>\n\n\n\n<p>Here are 7 actionable tips to help your business turn holiday buzz into long-term growth.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-send-gratitude-messages-that-stand-out\">\ud83c\udf81 1. Send Gratitude Messages That Stand Out<\/h2>\n\n\n\n<p class=\"has-text-align-left\">The simplest way to stay memorable? Say thank you.<br>Send personalized \u201cHappy Holidays\u201d texts, emails or mail a holiday card to your customers with a heartfelt note or small incentive for the new year.<\/p>\n\n\n\n<p class=\"has-text-align-left\">\ud83d\udca1 Pro Tip: Use 800.com SMS to send quick, professional thank-yous directly from your business number &#8211; it\u2019s personal without being intrusive.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-get-involved-in-local-events\">\ud83c\udfea 2. Get Involved in Local Events<\/h3>\n\n\n\n<p>Join local markets, parades, or charity drives to connect directly with your community. These events boost visibility and humanize your brand.<\/p>\n\n\n\n<p>\ud83d\udca1 Pro Tip: Add a unique tracking number on flyers or banners for each event to measure which locations bring in the most calls and leads.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-build-trust-with-holiday-reviews-referrals\">\ud83c\udf1f 3. Build Trust with Holiday Reviews + Referrals<\/h3>\n\n\n\n<p>The holidays are perfect for encouraging happy customers to share their experiences. Offer a small reward for every review or referral during the season.<\/p>\n\n\n\n<p>\ud83d\udca1 Pro Tip: Add your vanity number (like 1-800-YOURBIZ) to thank-you cards or review request messages to make your business easy to remember.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-share-the-spirit-with-festive-videos\">\ud83c\udfac 4. Share the Spirit with Festive Videos<\/h3>\n\n\n\n<p>Short-form video content (like Instagram Reels or TikToks) is a fun, authentic way to show your holiday cheer. Record quick clips of your team decorating, serving customers, or sharing year-end specials.<\/p>\n\n\n\n<p>\ud83d\udca1 Pro Tip: Include your 800.com number as an overlay or caption so viewers can call right from your post.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-partner-up-for-holiday-promotions\">\ud83c\udf80 5. Partner Up for Holiday Promotions<\/h3>\n\n\n\n<p>Team up with other local businesses or charities to reach more people.<br>Bundle offers like \u201cbuy from both and save 10%\u201d or \u201cDonate to charity X, and get 10% off. You can also co-host giveaways that benefit everyone involved.<\/p>\n\n\n\n<p>\ud83d\udca1 Pro Tip: Each business or charity can use a unique 800.com tracking number to see which partnerships drive the most leads.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-follow-up-after-every-holiday-call\">\ud83c\udfaf 6. Follow Up After Every Holiday Call<\/h3>\n\n\n\n<p>Don\u2019t let potential customers slip away once the rush slows down. Follow up with callers who didn\u2019t book, purchased once, or showed interest during the holidays. Holidays can be busy for consumers too, so try following up right after the new year.<\/p>\n\n\n\n<p>\ud83d\udca1 Pro Tip: Automate SMS or email follow-ups through your 800.com dashboard or integrations like Zapier to stay top of mind without manual work.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-turn-holiday-data-into-new-year-strategy\">\ud83d\udcc8 7. Turn Holiday Data into New Year Strategy<\/h3>\n\n\n\n<p>Once the season wraps up, take time to review your performance. Which campaigns, ads, or events generated the most calls? Where did customers come from?<\/p>\n\n\n\n<p>\ud83d\udca1 Pro Tip: Use 800.com call tracking and analytics to identify high-performing campaigns and apply what worked to your Q1 marketing plan.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>The holidays bring energy, engagement, and opportunity &#8211; but the real win is turning that short-term traffic into long-term growth. From thank-you texts to community events to call tracking insights, every step you take this season helps build a stronger foundation for the year ahead.<\/p>\n\n\n\n<p><br>\ud83d\udcde Ready to make every call count?<br>Start tracking your holiday marketing success with<a href=\"https:\/\/www.800.com\/plans\"> 800.com<\/a>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The holiday season isn\u2019t just about end-of-year sales. It\u2019s your biggest opportunity to attract new customers, deepen relationships, and set the tone for a strong new year. \ud83c\udf84 Every call,&#8230;<\/p>\n","protected":false},"author":13,"featured_media":3833,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,31],"tags":[36,80,57,79,66],"class_list":["post-3812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-strategy","category-sales","tag-customer-experience","tag-holidays","tag-marketing","tag-outbound-marketing","tag-small-business-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Turn Holiday Traffic into Year-Round Customers - 800.com<\/title>\n<meta name=\"description\" content=\"Holiday marketing tips for small businesses that can turn your holiday shoppers into loyal customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.800.com\/blog\/how-to-turn-holiday-traffic-into-year-round-customers\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christina Reynolds\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.800.com\\\/blog\\\/how-to-turn-holiday-traffic-into-year-round-customers\\\/\",\"url\":\"https:\\\/\\\/www.800.com\\\/blog\\\/how-to-turn-holiday-traffic-into-year-round-customers\\\/\",\"name\":\"How to Turn Holiday Traffic into Year-Round Customers - 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