{"id":1993,"date":"2023-04-04T16:59:00","date_gmt":"2023-04-04T16:59:00","guid":{"rendered":"https:\/\/www.800.com\/blog\/?p=1993"},"modified":"2024-03-18T11:39:00","modified_gmt":"2024-03-18T11:39:00","slug":"do-marketing-strategies-need-new-thinking-post-pandemic","status":"publish","type":"post","link":"https:\/\/www.800.com\/blog\/do-marketing-strategies-need-new-thinking-post-pandemic\/","title":{"rendered":"Do Marketing Strategies Need New Thinking Post-Pandemic?"},"content":{"rendered":"\n<p>As much of the world is cautiously optimistic about <a href=\"https:\/\/www.pwc.com\/gx\/en\/issues\/crisis-solutions\/covid-19.html\">returning to normal after the pandemic<\/a>, the reality is that we\u2019re heading toward a \u201cnew normal\u201d rather than life exactly as it was before COVID. With new travel patterns, working schedules, and shopping habits, should you be thinking about changing your marketing strategy?<\/p>\n\n\n\n<p>The short answer: yes, you should absolutely revise your post-pandemic marketing strategies if you want to stay competitive. So, how exactly, can you do that?<\/p>\n\n\n\n<p>This article explores 4 key ways that all businesses should rethink their marketing strategies post-pandemic.<\/p>\n\n\n\n<div class=\"toc\">\n\n\n<p><strong>Table of Contents<\/strong><\/p>\n\n\n<ol>\n\n\n<li><strong><a href=\"#heading-1\">Stay (or Go) Online<\/a><\/strong><\/li>\n\n<li><strong><a href=\"#heading-2\">Focus on Customer Loyalty<\/a><\/strong><\/li>\n\n<li><strong><a href=\"#heading-3\">Revisit Your Business Patterns<\/a><\/strong><\/li>\n\n<li><strong><a href=\"#heading-4\">Get a Toll-Free Vanity Number<\/a><\/strong><\/li>\n\n\n<\/ol>\n\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"heading-1\">1. Stay (or Go) Online<\/h2>\n\n\n\n<p>If there\u2019s one thing that businesses learned about <a href=\"https:\/\/www.bls.gov\/opub\/ted\/2022\/changes-to-consumer-expenditures-during-the-covid-19-pandemic.htm\">changing consumption patterns<\/a> over the pandemic, it\u2019s that the internet is the future of marketing and retail commerce. That\u2019s not to say that in-person shopping is entirely going away, but rather that most customers are now used to making online purchases by default and visiting a brick-and-mortar store only when they need to.<\/p>\n\n\n\n<p>What this means for you is that all of your marketing activities, from <a href=\"https:\/\/www.800.com\/blog\/how-to-keep-your-marketing-campaign-on-track\/\">call campaigns<\/a> to social media posts, need to center around getting customers to your website. Your website should be the place where customers can manage their account information, payment options, order status, loyalty points, and so on.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"heading-2\">2. Focus on Customer Loyalty<\/h2>\n\n\n\n<p>With so much business negatively affected by the pandemic, a lot of companies are struggling to rebuild their customer base. That\u2019s only natural, but don\u2019t forget about your existing customers who have stayed loyal to you throughout the pandemic. Your marketing efforts should focus on their needs and maintaining that <a href=\"https:\/\/www.800.com\/blog\/6-ways-to-get-your-audience-to-trust-your-brand\/\">high level of trust<\/a>.<\/p>\n\n\n\n<p>For example, instead of offering sign-on incentives for first-time customers, create or revamp a loyalty program that rewards long-time customers instead. If you had to suspend certain types of subscription services during the pandemic, offer an extension so that previous customers have the opportunity to make the most of what they paid for. This is also an easy way to bring back customers who canceled subscriptions but would still be interested in your services.<\/p>\n\n\n\n<p>Of course, you\u2019ll eventually need to expand your customer base to stay profitable, but prioritizing your most loyal customers will help you achieve that goal faster through word-of-mouth referrals and positive reviews of your company and its services.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"heading-3\">3. Revisit Your Business Patterns<\/h2>\n\n\n\n<p>As much of society is starting to settle into a hybrid work model, there\u2019s no question that <a href=\"https:\/\/www.mckinsey.com\/featured-insights\/future-of-work\/whats-next-for-consumers-workers-and-companies-in-the-post-covid-19-recovery\">consumption patterns are changing<\/a>. But instead of lamenting about how business hasn\u2019t been the same since before the pandemic, think about how you can take advantage of new opportunities.<\/p>\n\n\n\n<p>For instance, if you run a casual restaurant in a residential area, you\u2019re probably used to more business in the evenings or weekends. But with so many more people working from home, you can take advantage of more business from teleworkers. Offer special lunch deals that could include discounts on takeout orders or an express lunch menu.<\/p>\n\n\n\n<p>On the other hand, if you run a restaurant in a business district, you\u2019ll likely notice fewer customers on Mondays and Fridays, when many hybrid business schedules allow working from home. One alternative is to use a food truck or a pop-up stand to bring your business to other areas. Not only will you attract more business, but you\u2019ll also be building brand recognition among new customers. This works hand-in-hand with effective <a href=\"https:\/\/www.800.com\/blog\/how-to-choose-the-best-social-media-channels-to-maximize-your-conversio\/\">social media marketing<\/a> by posting your pop-up location and increasing online engagement with customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"heading-4\">4. Get a Toll-Free Vanity Number<\/h2>\n\n\n\n<p>Having an <a href=\"https:\/\/www.800.com\/vanity-phone-numbers\">800 vanity number<\/a> is probably the most important part of your post-pandemic marketing strategy besides keeping a strong online presence. That\u2019s because customers are more likely to call you when they need support rather than visit a brick-and-mortar store. And the easier it is for customers to remember your business number, the faster you\u2019ll be able to help them and improve their experience.<\/p>\n\n\n\n<p>Another advantage of a toll-free vanity number is that you get much more control and insights about what customers are calling about, how effective your call center team is, and how successful your call marking campaign is performing. Vanity number providers that include <a href=\"https:\/\/www.800.com\/blog\/whats-the-best-way-to-use-call-tracking\/\">call tracking<\/a> and call intelligence can help you have the data you need to stay ahead of the competition.<\/p>\n\n\n\n<p>In summary, there\u2019s no doubt that successful marketing strategies post-pandemic will be significantly different from what worked before COVID. But by focusing on your customer\u2019s current needs and leveraging data from call tracking, your business can stay competitive.<\/p>\n\n\n\n<p>Ready to start call tracking and call intelligence with an 800 vanity number? Browse one of our <a href=\"https:\/\/www.800.com\/\">affordable calling <\/a>plans today and give your next call marketing campaign a jump start.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As much of the world is cautiously optimistic about returning to normal after the pandemic, the reality is that we\u2019re heading toward a \u201cnew normal\u201d rather than life exactly as&#8230;<\/p>\n","protected":false},"author":5,"featured_media":1997,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-1993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Do Marketing Strategies Need New Thinking Post-Pandemic? :) 800.com<\/title>\n<meta name=\"description\" content=\"How marketing strategies changed? 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