{"id":1192,"date":"2022-03-08T18:46:19","date_gmt":"2022-03-08T18:46:19","guid":{"rendered":"https:\/\/www.800.com\/blog\/?p=1192"},"modified":"2024-03-15T15:33:28","modified_gmt":"2024-03-15T15:33:28","slug":"4-tips-for-an-effective-conversion-optimization-strategy","status":"publish","type":"post","link":"https:\/\/www.800.com\/blog\/4-tips-for-an-effective-conversion-optimization-strategy\/","title":{"rendered":"4 Tips for an Effective Conversion Optimization Strategy"},"content":{"rendered":"\n

Getting customers to your website and grabbing their interest in your products or services is only half the battle. The next\u2014and equally important\u2014step is conversion. Getting customers to transition from those who window shop to those who pay can be a challenge. Read on to learn 4 tips for an effective conversion optimization strategy.<\/p>\n\n\n\n

1. Analyze Your Conversion Across Different Devices and Browsers<\/h2>\n\n\n\n

When you check your conversion<\/a> percentages across your various channels, you can gain a tangible picture of what\u2019s working and what\u2019s not. This assessment step, in many ways, is the foundation of your conversion optimization strategy.<\/p>\n\n\n\n

You may find, for example, that the most effective channels are your\u00a0vanity toll-free numbers<\/a>\u00a0and your mobile site. This tells you that your 800 vanity phone numbers are providing the traction you need, as is the mobile version of your website, but, at the same time, the desktop version of your site may be underperforming.<\/p>\n\n\n\n

At this point, you can decide whether you want to:<\/p>\n\n\n\n

    \n
  1. Replicate your successes<\/li>\n\n\n\n
  2. Address your weaker points<\/li>\n<\/ol>\n\n\n\n

    In many cases, you don\u2019t have to choose one over the other. For example, you can continue to use local vanity phone numbers while making improvements to your desktop site. In this way, you continue benefiting from the success of one channel while addressing issues in the other one.<\/p>\n\n\n\n

    2. Position Your Calls-to-Action (CTAs) Above the Fold<\/h2>\n\n\n\n

    The fold of your site is the invisible border between what a visitor sees and doesn\u2019t see when looking at a page on your site. Your call to action (CTA) refers to a statement or request that encourages customers to move further down the marketing<\/a> funnel. For example, a common CTA may be, \u201cSign up for a free demo today!\u201d or \u201cDownload your free eBook now!\u201d<\/p>\n\n\n\n

    Ideally, you want your CTAs to be positioned above the fold of a page customers are directed to. This page may be:<\/p>\n\n\n\n