{"id":1125,"date":"2021-12-15T20:17:00","date_gmt":"2021-12-15T20:17:00","guid":{"rendered":"https:\/\/www.800.com\/blog\/?p=1125"},"modified":"2023-09-12T15:17:14","modified_gmt":"2023-09-12T15:17:14","slug":"reasons-why-a-vanity-number-is-crucial-to-your-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.800.com\/blog\/reasons-why-a-vanity-number-is-crucial-to-your-marketing-strategy\/","title":{"rendered":"Reasons Why A Vanity Number is Crucial To Your Marketing Strategy"},"content":{"rendered":"\n

According to a recent study, vanity numbers have long been a powerful marketing tool: An advertiser can expect an 84% improvement in the number of people who call their business if they use a vanity number.1<\/sup> Why are they so effective? A few of the factors that make vanity numbers such a compelling facet of your marketing strategy include the ways in which they:<\/p>\n\n\n\n

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  1. Are easier to remember<\/li>\n\n\n\n
  2. Help you earn high-quality leads<\/li>\n\n\n\n
  3. Earn customers\u2019 trust<\/li>\n\n\n\n
  4. Help you achieve brand recognition<\/li>\n\n\n\n
  5. Enable you to leverage a local presence<\/li>\n<\/ol>\n\n\n\n

    1. Easy to Remember<\/strong><\/h2>\n\n\n\n

    In a study performed a few years ago, over 33% of people couldn\u2019t remember their children\u2019s phone numbers or their workplace\u2019s number and had to look it up in their phones.2<\/sup> This isn\u2019t surprising given that most people walk around with an easily accessible bank of thousands of numbers in their pocket\u2014but it could be a problem for your business. With a vanity number, you can make it easier for the customer to remember your business phone number on the fly without checking their phone.<\/p>\n\n\n\n

    Often, when you meet someone and need to remember their phone number, you quickly enter it into your phone. But if you see an advertisement for a business, you may be less likely to take your phone out and enter its number. Also, if the number is hard to remember, even if you do want to enter it into your phone, you may forget what it was by the time you have a chance to put it in your contact list. This is especially true if you see or hear the number while driving or are distracted by something else.<\/p>\n\n\n\n

    A vanity number bypasses these obstacles because it gives your customers something as easy to remember right off the bat. If they drive by a billboard or hear an advertisement on the radio with a number such as 800-WorkOut, there will be much less head-scratching when it comes time to dial it or save it in the contacts.<\/p>\n\n\n\n

    2. They Help You Earn High-Quality Leads<\/strong><\/h2>\n\n\n\n

    While all leads are good, some are easier to convert into customers than others. Vanity numbers can help draw in clients and customers who may move through the marketing funnel faster.<\/p>\n\n\n\n

    For instance, with a number like 800-BuildNow, not only is the number easy to remember, but it also connotes a sense of intention. Someone who is ready to get started on their construction project may be drawn to your business simply because they\u2019re looking for someone to help them \u201cbuild now.\u201d A prospect like this has more value than someone who is casually interviewing different contractors to build their home.<\/p>\n\n\n\n

    3. Earn Customers\u2019 Trust<\/strong><\/h2>\n\n\n\n

    A vanity number carries a sense of familiarity as well as a personal touch that a normal number is unlikely to convey. This can help customers trust your business, feel more at ease, and be more comfortable moving forward with a purchase.<\/p>\n\n\n\n

    You Stand By Your Business<\/strong><\/h3>\n\n\n\n

    A business with a vanity number portrays itself as one that stands by its services and products. If you\u2019re willing to attach a personalized touch to your phone number, such as the name of your business<\/a>, you are, quite literally, putting your business on the line. When someone thinks about your number, they automatically associate it with your business, so the service they get after calling has to reflect well on what you provide and your values.<\/p>\n\n\n\n

    A Vanity Number Is an Attempt to Connect<\/strong><\/h3>\n\n\n\n

    With a vanity number, you\u2019re extending a hand to your customers in a way that you can\u2019t necessarily accomplish with a regular phone number. Instead of choosing a random number, you have gone out of your way to provide something that customers can recall easily.<\/p>\n\n\n\n

    Represent Your Company as a Thoughtful Business<\/strong><\/h3>\n\n\n\n

    Even though many businesses are competing on an international scale, and some have huge budgets and organizations to keep them competitive, customers often value a thoughtful, personalized approach more than the size of your operation. A vanity number tells prospective customers that you put thought into everything, including how people contact you. Therefore, you are far more likely to give personal, thoughtful care to them as well.<\/p>\n\n\n\n

    4. Brand Recognition<\/strong><\/h2>\n\n\n\n

    A vanity number\u2019s power as a brand recognition tool is one of the most compelling reasons to include it in your marketing strategy. Brand recognition involves several different facets, many of which can be achieved using a vanity number:<\/p>\n\n\n\n