{"id":1109,"date":"2021-12-07T18:24:00","date_gmt":"2021-12-07T18:24:00","guid":{"rendered":"https:\/\/www.800.com\/blog\/?p=1109"},"modified":"2023-11-07T18:53:03","modified_gmt":"2023-11-07T18:53:03","slug":"how-to-optimize-your-brand-for-voice-search","status":"publish","type":"post","link":"https:\/\/www.800.com\/blog\/how-to-optimize-your-brand-for-voice-search\/","title":{"rendered":"How to Optimize Your Brand for Voice Search"},"content":{"rendered":"\n

\u201cHey, Siri, what\u2019s the score of the Browns game?\u201d<\/em><\/p>\n\n\n\n

Sounds a little bizarre, doesn\u2019t it? Me chatting with my phone and getting back infallible spoken answers from\u2026Siri.<\/p>\n\n\n\n

Or Alexa.<\/p>\n\n\n\n

Or Google Now.<\/p>\n\n\n\n

The advanced voice command technology in our lives has led to the growing popularity of voice search, something that anyone who writes SEO copy for web content needs to know about. Voice search is just like search engine search queries, except\u2026by voice. Here\u2019s how it works.<\/p>\n\n\n\n

Big Difference<\/h2>\n\n\n\n

Voice search<\/a> lets your clients or customers (hopefully) discover or continue to trust your brand in the same way that traditional search does. The user seeking information finds your website, your brand, as the thought leader. Except that voice search is totally different. In some ways, at least. The big difference in the eyes of users is no typing.<\/p>\n\n\n\n

Think about how traditional search works. You type a question and pose it to Google or Bing or some other search engine. Then, getting back to that Sunday football game, you type: \u201cScore of Cleveland Browns – Minnesota Vikings game October 3, 2021.\u201d<\/p>\n\n\n\n

Not much like my voice query: \u201cHey, Siri, what\u2019s the score of the Browns game?\u201d<\/em><\/p>\n\n\n\n

When we type, we tend to formalize the way we communicate. We\u2019re writing, after all, and that seems like a serious endeavor. On the other hand, when we pick up a phone and ask a question, we ask it the way we might chat with friends.<\/p>\n\n\n\n

Other than that, the one search method works pretty much like the other. You ask a question, the platform filters it through its algorithm and delivers what it considers the website with the most comprehensive and credible source of an accurate answer.<\/p>\n\n\n\n

With a voice query, you\u2019ll get a website on screen with the answer. But, of course, you\u2019ll also likely get a spoken response when querying Siri or Alexa. And the results page is different. While you\u2019ll get endless ranked search engine results pages (SERP) from a traditional query, you\u2019ll probably only see one voice search response link. You already know that only the top few results get attention with traditional searches, and now you just learned that it\u2019s even harder to direct voice search users to your digital property.<\/p>\n\n\n\n

Why Marketers Must Learn Voice Search<\/h2>\n\n\n\n

Today, nearly 40 percent of Internet users access voice search. That makes sense. As more and more of us live in so-called smart homes, we\u2019ve become accustomed to asking disembodied voices to draw the drapes, turn on the lights and music, turn up the heat and lock the doors. So why wouldn\u2019t we feel comfortable seeking information the same way?<\/p>\n\n\n\n

Many use voice search for the hands-free benefit. If you\u2019re changing the baby\u2019s diaper or putting away groceries and you need a little help, you can multitask with Siri or Alexa by voice alone. Find out how much a bundle of diapers costs at your favorite big box store, or call up a menu from the new Vietnamese restaurant.<\/p>\n\n\n\n

If your audience is using the technology, your brand needs to get optimized for voice search. Period<\/u><\/strong>.<\/p>\n\n\n\n

Optimize for Mobile<\/h2>\n\n\n\n

We almost hesitate to mention this tip because it should be old news by now. However, most marketers know the critical importance of optimizing their web content for mobile phone users. Today, just over half of all internet traffic comes via smartphones compared to computers, tablets, or other devices, which is too bad if your website hasn\u2019t been optimized for mobile use yet.<\/p>\n\n\n\n

Your website won\u2019t fit the phone screen right if it\u2019s not optimized. That annoys people. It creates just one more obstacle, one more excuse for your audience to ignore your website even if their voice searches send them your way.<\/p>\n\n\n\n

Use Long-Tails to Attract<\/h2>\n\n\n\n

Assuming your websites get optimized for mobile, the road to voice search optimization starts with voice-friendly keywords. Write as you talk. Or, specifically, how voice searchers talk. That means writing long-tail keywords. For example, \u201cBrowns-Vikings score\u201d is a conventional keyword. \u201cWho won the Browns-Vikings football game?\u201d is a long-tail keyword. By using it, you\u2019re predicting that this is the wording of the query most voice search users will use.<\/p>\n\n\n\n

Your FAQ page might be a good place to house the questions you think voice searchers will ask. Questions like \u201cWhere is there a Ford dealer near me?\u201d might accompany directions and a map. Or run your diner\u2019s hours of operation under the headline or subhead, \u201cIs Sam\u2019s Restaurant open now?\u201d In both instances, you\u2019re writing copy like you think your audience will question their phones.<\/p>\n\n\n\n

Make Sure Your Answers Are as Practical as the Queries<\/h2>\n\n\n\n

When I ask Siri, \u201cWhere can I buy athletic shoes,<\/em>\u201d I\u2019m taken to a directions page for a local sneaker store. That page answers one of the more common categories of questions. The average voice searcher doesn\u2019t want a list of the highest-volume retailers of athletic shoes in America. Their questions tend to be more practical. They want to know where they can find a pair of athletic shoes now<\/em>. They want store names, street addresses, and hours.<\/p>\n\n\n\n

They\u2019re not intellectually curious. They want to know when their favorite restaurant is open, where they can buy life insurance and what\u2019s a good recipe for vegetarian lasagna.<\/p>\n\n\n\n

Get out of the esoteric and into the practical. Answer voice searchers\u2019 questions in a way that will get them to ring your phone, drop you an email, fill out a contact form, or show up on your doorstep \u2014 whatever it is that you want them to do.<\/p>\n\n\n\n

Make Your CTA Easy and Direct<\/h2>\n\n\n\n

A strong call to action is more imperative than ever. Again, that has to do with the fact that most voice searchers aren\u2019t wasting time asking idle questions. They want to get stuff done. A lasagna cooked or a reservation made, a store visited before it closes, a pair of quality sneakers bought as cheaply as possible.<\/p>\n\n\n\n

Maybe they\u2019re stuck in traffic and want to know where there\u2019s a nearby motel. So your website copy should be short on the history of the motel your grandfather built and long on directions and availability, and\u00a0contact information. Your CTA is basically, \u201cCall us up right now to make a reservation for tonight.\u201d<\/p>\n\n\n\n

Get That Phone to Ring<\/h2>\n\n\n\n

Activating your contact phone number for click-to-call will make it as easy as possible for your audience to reach you, especially if they\u2019re in the car or otherwise involved.<\/p>\n\n\n\n

It also makes a great deal of sense to have a toll-free<\/u><\/a> vanity phone number that is as easy as possible for voice searchers to remember if they\u2019re not going to call your business immediately. At 800.com<\/u><\/a>, we help our clients select and implement vanity numbers that attract the right kind of attention from their targeted audience.<\/p>\n\n\n\n

Contact 800.com at (800) 800-4321 or (201) 800-0000. (Notice how memorable our own phone numbers are) We\u2019ll show you how to get the most from your mobile marketing campaign<\/u><\/a> and turn voice searchers into buyers.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cHey, Siri, what\u2019s the score of the Browns game?\u201d Sounds a little bizarre, doesn\u2019t it? Me chatting with my phone and getting back infallible spoken answers from\u2026Siri. Or Alexa. Or…<\/p>\n","protected":false},"author":2,"featured_media":1110,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-1109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conversion-optimization"],"yoast_head":"\nHow to Optimize Your Brand for Voice Search - 800.com<\/title>\n<meta name=\"description\" content=\"Voice search is just like search engine search queries, except\u2026by voice. 800.com is here to break down how it works.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.800.com\/blog\/how-to-optimize-your-brand-for-voice-search\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Esposito\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.800.com\\\/blog\\\/how-to-optimize-your-brand-for-voice-search\\\/\",\"url\":\"https:\\\/\\\/www.800.com\\\/blog\\\/how-to-optimize-your-brand-for-voice-search\\\/\",\"name\":\"How to Optimize Your Brand for Voice Search - 800.com\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.800.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.800.com\\\/blog\\\/how-to-optimize-your-brand-for-voice-search\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.800.com\\\/blog\\\/how-to-optimize-your-brand-for-voice-search\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.800.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/Screen-Shot-2021-11-10-at-10.24.59-AM-e1636568774764.png\",\"datePublished\":\"2021-12-07T18:24:00+00:00\",\"dateModified\":\"2023-11-07T18:53:03+00:00\",\"description\":\"Voice search is just like search engine search queries, except\u2026by voice. 800.com is here to break down how it works.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.800.com\\\/blog\\\/how-to-optimize-your-brand-for-voice-search\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.800.com\\\/blog\\\/how-to-optimize-your-brand-for-voice-search\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.800.com\\\/blog\\\/how-to-optimize-your-brand-for-voice-search\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.800.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/Screen-Shot-2021-11-10-at-10.24.59-AM-e1636568774764.png\",\"contentUrl\":\"https:\\\/\\\/www.800.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/Screen-Shot-2021-11-10-at-10.24.59-AM-e1636568774764.png\",\"width\":545,\"height\":500,\"caption\":\"Voice search is just like search engine search queries, except\u2026by voice. 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