{"id":1104,"date":"2021-12-01T04:26:00","date_gmt":"2021-12-01T04:26:00","guid":{"rendered":"https:\/\/www.800.com\/blog\/?p=1104"},"modified":"2025-10-20T17:47:11","modified_gmt":"2025-10-20T17:47:11","slug":"7-of-the-best-ways-to-get-useful-feedback-from-your-customer-base","status":"publish","type":"post","link":"https:\/\/www.800.com\/blog\/7-of-the-best-ways-to-get-useful-feedback-from-your-customer-base\/","title":{"rendered":"7 of the Best Ways to Get Useful Feedback From Your Customer Base"},"content":{"rendered":"\n<p>As with most things in life, we tend to trust our gut when in critical business decisions. But, without data to back up this gut feeling, such a path can be detrimental when our intuition is wrong.<\/p>\n\n\n\n<p>And, if you follow your gut feeling when it comes to altering your company\u2019s overall customer experience, a wrong decision can be the difference between a one-time purchase and a repeat customer.<\/p>\n\n\n\n<p>With this in mind, businesses must always be on the hunt for quality customer feedback. But, capturing such feedback is easier said than done.<\/p>\n\n\n\n<p>Use these tricks to streamline customer feedback and implement it across your company.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-in-person-customer-feedback-tactics\">In-Person Customer Feedback Tactics<\/h2>\n\n\n\n<p>One of the most effective ways to capture customer feedback is when they\u2019re interacting with your business in person. They\u2019re mid-experience and already forming an opinion of your brand. So, why not discover what they\u2019re thinking?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-just-ask\">Just Ask!<\/h3>\n\n\n\n<p>Train your employees to inquire about a customer\u2019s shopping or service experience during their visit. Whether this is at the checkout counter, as their meal is being finished, or as they\u2019re walking out the door, be sure to ask them about their experience with your business today.<\/p>\n\n\n\n<p>There is one downside to this tactic, however.&nbsp;<strong>Your employees need to record this feedback.<\/strong><\/p>\n\n\n\n<p>Design a system for employees to record customer feedback. That could be in the form of a notecard or a database within your POS system. Make sure it\u2019s easy for employees to use and jot down feedback throughout the day.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-paper-survey\">Paper Survey<\/h3>\n\n\n\n<p>Have you ever visited a museum and been asked to <a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC3964639\/#:~:text=Survey%20research%20is%20a%20unique,the%20availability%20of%20validated%20models.\">fill out a survey<\/a> just before you leave? That is another common customer feedback tactic typically used by attractions, restaurants, and medical facilities.<\/p>\n\n\n\n<p>Paper surveys often get accompanied by a reward, such as a discount on your next purchase or a complimentary gift.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-focus-groups\">Focus Groups<\/h3>\n\n\n\n<p>For some businesses, a focus group is a great way to collect customer feedback. A focus group is an assortment of individuals from your target demographic, all engaged in a guided discussion about a particular topic\u2014in this case, your brand\u2019s customer experience.<\/p>\n\n\n\n<p>For the best results, work with a third-party company that specializes in running focus groups. That ensures the results are not biassed or influenced by your employees.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-online-customer-feedback-tactics\">Online Customer Feedback Tactics<\/h2>\n\n\n\n<p>Of course, not all of your customers will be interested in providing feedback on the spot. Allow them to share their thoughts from home with these three online tactics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-social-media-profiles\">Social Media Profiles<\/h3>\n\n\n\n<p>Your&nbsp;<a href=\"https:\/\/www.800.com\/blog\/5-steps-for-protecting-your-brands-image-on-social-media\/\"><u>brand\u2019s social media profiles<\/u><\/a>&nbsp;are an excellent way to gain customer feedback. From Facebook to Instagram and beyond, these channels offer several tactics to generate quality feedback from your loyal fans.<\/p>\n\n\n\n<p>On Instagram, you can use the Stories feature to poll your audience about various topics. Facebook and Twitter have similar capabilities!<\/p>\n\n\n\n<p>If you want to post on your feed, be sure to disguise your intent to gather feedback in the form of a fun post like having fans vote on your next offering or product.<\/p>\n\n\n\n<p>However, with social media, remember that posts are public. So, if a customer decides to post a negative response, you will need to be ready to respond to it as necessary.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-email-marketing\">Email Marketing<\/h3>\n\n\n\n<p>Don\u2019t have the capacity to ask customers about their experience in-store? Send them an&nbsp;<a href=\"https:\/\/www.800.com\/blog\/the-5-top-ways-to-communicate-with-prospective-customers-besides-email\/\"><u>email<\/u><\/a>!<\/p>\n\n\n\n<p>You can send individual emails or rely on email automation platforms to get the job done. Ask for customers to reply or fill out a quick survey based on their experience.<\/p>\n\n\n\n<p>Be sure to personalize each email to increase the likelihood of their participation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-website-survey\">Website Survey<\/h3>\n\n\n\n<p>Finally, host a permanent customer feedback survey on your website. This place will serve as an ongoing opportunity for customers to provide their thoughts and experiences. Best of all, many will do so unprovoked.<\/p>\n\n\n\n<p>Be sure to direct customers to this link through social media posts, email newsletters, blog content, and other marketing opportunities. The more customers you can drive to this page, the more quality feedback you\u2019ll receive.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-call-tracking-amp-customer-feedback\">Call Tracking &amp; Customer Feedback<\/h2>\n\n\n\n<p>Some customers may want to provide their feedback over the phone. Create a specific\u00a0<a href=\"https:\/\/www.800.com\/toll-free\"><u>toll-free<\/u><\/a>\u00a0or vanity number to field these calls.<\/p>\n\n\n\n<p>With a&nbsp;<a href=\"https:\/\/www.800.com\/blog\/the-best-and-worst-ways-to-use-call-tracking-for-your-business\/\"><u>call tracking number<\/u><\/a>, you\u2019ll not only receive helpful feedback, but you\u2019ll also have access to a wealth of data about your customers. A win-win!<\/p>\n\n\n\n<p><a href=\"https:\/\/www.800.com\/\"><u>Sign up for your call tracking number from 800.com today.<\/u><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As with most things in life, we tend to trust our gut when in critical business decisions. But, without data to back up this gut feeling, such a path can&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1105,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-1104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ways to Get Useful Feedback From Your Customer Base :) 800.com<\/title>\n<meta name=\"description\" content=\"800.com gives you helpful tricks to streamline quality customer feedback and implement it across your company :) 800.com\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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