{"id":1095,"date":"2021-11-25T04:08:00","date_gmt":"2021-11-25T04:08:00","guid":{"rendered":"https:\/\/www.800.com\/blog\/?p=1095"},"modified":"2024-03-04T22:01:59","modified_gmt":"2024-03-04T22:01:59","slug":"micro-moments-what-they-are-and-why-they-matter-to-your-consumer","status":"publish","type":"post","link":"https:\/\/www.800.com\/blog\/micro-moments-what-they-are-and-why-they-matter-to-your-consumer\/","title":{"rendered":"Micro-Moments: What They Are and Why They Matter to Your Consumer"},"content":{"rendered":"\n

Today\u2019s consumers often make their decisions in a single moment. They have the urge to learn something, do something, or buy something. Impulsively, they grab a device to meet that need, which is often their smartphone.<\/p>\n\n\n\n

These moments are known as \u201cmicro-moments,\u201d and today\u2019s technology facilitates millions of them every day. So what do you need to know about these immediate decisions, and how can you take advantage of them?<\/p>\n\n\n\n

Here\u2019s what you need to know.<\/p>\n\n\n\n

Why Are Micro-Moments Powerful?<\/h2>\n\n\n\n

When consumers reach for their device to meet a need, they have a strong drive to follow through and complete the action. That isn\u2019t random browsing; it\u2019s intentional and focused.<\/p>\n\n\n\n

That means that a marketer who can harness the power of micro-moments can capture consumers when they are most likely to pull the trigger. That might mean making a call to a business like yours that owns a toll-free number, buying a product, or taking other action.<\/p>\n\n\n\n

However, a customer\u2019s expectations when they take action are very high. They know what they want, and they want it right away, with no hassle or difficulty. When your business can deliver that, you win!<\/p>\n\n\n\n

Understanding the New Consumer Journey<\/h2>\n\n\n\n

In the past, and even today, businesses mapped the customer journey as a linear process. First, someone got to know about your company, then they engaged with you, and eventually, they would make a purchase decision. After that, they would hopefully love your service, make additional purchases, and even become a brand advocate.<\/p>\n\n\n\n

That linear process still applies somewhat, but it\u2019s been fractured into hundreds of different micro-moments. When consumers feel the impulse to learn, engage, or buy, they may choose to do so from your company. The decision to move forward in the funnel gets made in a split second.<\/p>\n\n\n\n

When you do a great job of addressing customer needs in each of these moments, you\u2019ll get a massive advantage over your competitors.<\/p>\n\n\n\n

How to Take Advantage of Micro-Moments For Your Business<\/h2>\n\n\n\n

What are some ways you can position your company to be the beneficiary of these immediate decision-making times? Here are just a few ideas.<\/p>\n\n\n\n

Have an App<\/h3>\n\n\n\n

When someone grabs their mobile device, they\u2019re going to open an app. Most users are not brand-specific in their preferences, so the only way to get them to focus on your business and not competitors is to have your app<\/a>.<\/p>\n\n\n\n

For example, a customer might not have a strong brand preference for takeout pizza, but if one chain\u2019s app is easier to use and offers better rewards, they\u2019re likely to use it in the micro-moment that they decide to order food. Without a company-specific app, they might open GrubHub, and then who knows who they order from?<\/p>\n\n\n\n

Having an app allows consumers to choose you, specifically in those micro-moments.<\/p>\n\n\n\n

Do Excellent Search Engine Optimization (SEO)<\/h3>\n\n\n\n

If a consumer doesn\u2019t open an app, they may, instead, go to Google and search for the topic they\u2019re interested in. If your website gets properly optimized, you\u2019ll show up near the top of search results about your products or industry.<\/p>\n\n\n\n

Brand awareness is a big step in today\u2019s crowded marketplace, and excellent SEO strategies can help you get discovered in a micro-moment. It can also help you be the source of industry information to searchers and positions you to connect immediately with those ready to buy.<\/p>\n\n\n\n

You can\u2019t overlook the importance of SEO.<\/p>\n\n\n\n

Take Advantage of Vanity Phone Numbers<\/h3>\n\n\n\n

In a micro-moment, consumers gravitate toward what they remember. They aren\u2019t doing industry research; they\u2019re trying to meet a need immediately.<\/p>\n\n\n\n

One of the reasons it\u2019s vital to know how to get a toll-free vanity number is that they are very memorable. This catchiness lends itself perfectly to capturing sales during micro-moments.<\/p>\n\n\n\n

A business that uses toll-free numbers is easy to reach. A vanity number makes you the first one a consumer thinks of during a micro-moment. It\u2019s a win-win.<\/p>\n\n\n\n

Find out how to purchase\u00a0toll-free vanity numbers<\/u><\/a>\u00a0and take advantage of this critical marketing tool!<\/p>\n\n\n\n

Make Micro-Moments Work For You<\/h2>\n\n\n\n

Consumers are making decisions in an instant. They are reaching for their mobile device to learn something, answer a question, or make a purchase. When they\u2019re ready to take action, are you prepared to serve them?<\/p>\n\n\n\n

When you take the actions outlined in this post, you\u2019ll be well-positioned to make micro-moments work for you. Understanding this change in the customer journey is essential to your future success!<\/p>\n","protected":false},"excerpt":{"rendered":"

Today\u2019s consumers often make their decisions in a single moment. They have the urge to learn something, do something, or buy something. Impulsively, they grab a device to meet that…<\/p>\n","protected":false},"author":2,"featured_media":1096,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-1095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-call-analytics"],"yoast_head":"\nMicro-Moments: What Are They and Why They Should Matter<\/title>\n<meta name=\"description\" content=\"Consumers are making decisions in an instant. 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