{"id":1054,"date":"2021-10-07T08:22:00","date_gmt":"2021-10-07T08:22:00","guid":{"rendered":"https:\/\/www.800.com\/blog\/?p=1054"},"modified":"2025-10-20T17:43:04","modified_gmt":"2025-10-20T17:43:04","slug":"what-does-call-tracking-have-to-do-with-conversion-optimization","status":"publish","type":"post","link":"https:\/\/www.800.com\/blog\/what-does-call-tracking-have-to-do-with-conversion-optimization\/","title":{"rendered":"What Does Call Tracking Have to Do With Conversion Optimization?"},"content":{"rendered":"\n<p>Have you ever found yourself in this situation?<\/p>\n\n\n\n<p>You\u2019re putting 110% into every marketing strategy and campaign you have running.&nbsp;<em>But the results are dismal.<\/em><\/p>\n\n\n\n<p>Or, you\u2019re not quite sure which strategy or campaign will perform best, so you run them all simultaneously\u2014<em>dumping a great deal of your budget into this last-ditch effort as a result.<\/em><\/p>\n\n\n\n<p><strong>When you\u2019re doing everything you can to optimize and maximize conversions and still falling short, you need to enlist the help of call tracking technology.<\/strong><\/p>\n\n\n\n<p>In this quick guide, we\u2019ll show you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What call tracking is (&amp; why it\u2019s vital for businesses)<\/li>\n\n\n\n<li>Why call tracking is a necessity for those needing to optimize and improve conversion rates<\/li>\n\n\n\n<li>Three critical call tracking benefits for companies across all industries<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-call-tracking-amp-why-should-i-care\">What is Call Tracking &amp; Why Should I Care?<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.800.com\/call-tracking\"><u>Call tracking<\/u><\/a>&nbsp;uses toll-free or vanity phone numbers to determine and document where customers found your company\u2019s contact information.<\/p>\n\n\n\n<p>For instance, a company can use a specific toll-free number for a limited-run retargeting ad campaign. If a customer calls the company using that number, the marketing team can attribute that lead to the retargeting ad campaign.<\/p>\n\n\n\n<p>With&nbsp;<a href=\"https:\/\/www.800.com\/blog\/what-is-call-tracking\/\"><u>call tracking capabilities<\/u><\/a>, companies can directly track and understand how customers are finding their contact information. No more guesswork!<\/p>\n\n\n\n<p>In addition to identifying how a customer learned about your business, you can also use call tracking to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitor call volumes at multiple franchises or office locations<\/li>\n\n\n\n<li>Perform split-testing for various marketing or strategic campaigns<\/li>\n\n\n\n<li>Streamline sales processes<\/li>\n\n\n\n<li>Learn more about your core customer demographic<\/li>\n<\/ul>\n\n\n\n<p>Everyone from insurance agents to software companies can use call tracking to their advantage, especially in elevating conversion rates.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-call-tracking-amp-conversion-optimization-go-hand-in-hand\">Why Call Tracking &amp; Conversion Optimization Go Hand-in-Hand<\/h2>\n\n\n\n<p>To be competitive, marketers need to run a myriad of strategies and campaigns at the same time. Often, these efforts include&nbsp;<a href=\"https:\/\/www.800.com\/blog\/6-reasons-why-digital-marketing-is-important-during-the-pandemic\/\"><u>digital marketing tactics<\/u><\/a>&nbsp;such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.800.com\/blog\/local-seo-how-to-improve-local-search-rankings\/\"><u>Search engine optimization (SEO)<\/u><\/a><\/li>\n\n\n\n<li>Pay-per-click advertising (PPC)<\/li>\n\n\n\n<li><a href=\"https:\/\/www.800.com\/blog\/how-much-money-should-you-spend-on-an-email-marketing-budget\/\"><u>Email marketing<\/u><\/a><\/li>\n\n\n\n<li>Print advertising<\/li>\n\n\n\n<li>Social media marketing<\/li>\n\n\n\n<li>In-person events<\/li>\n\n\n\n<li><a href=\"https:\/\/www.800.com\/blog\/how-to-successfully-personalize-your-marketing-tactics\/\"><u>Marketing personalization<\/u><\/a><\/li>\n<\/ul>\n\n\n\n<p>With so many campaigns and efforts running side-by-side, it can become challenging to determine which is producing the best results. And, data derived from each respective channel only shows half of the results.<\/p>\n\n\n\n<p>Marketing software and analytics platforms do not account for offline leads such as phone calls. Meaning, your marketing data is showing you a fraction of the big picture.<\/p>\n\n\n\n<p>A campaign that\u2019s driving poor results online may be generating hundreds of calls that your sales team is converting with ease.&nbsp;<em>But, without that phone lead data, the campaign\u2019s conversion rate would be dismal!<\/em><\/p>\n\n\n\n<p><strong>Call tracking helps marketers understand:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Which marketing strategies, channels, and tactics are performing best online &amp; offline<\/li>\n\n\n\n<li>Which areas of an overall strategy are underperforming and need conversion optimization improvements<\/li>\n\n\n\n<li>The true conversion rate of each channel, campaign, or strategy<\/li>\n<\/ul>\n\n\n\n<p>Without call tracking capabilities, accurate conversion optimization strategies are virtually impossible to execute.<\/p>\n\n\n\n<p><strong>When armed with all of this vital information, marketers can make better decisions!<\/strong><\/p>\n\n\n\n<p>Call tracking provides marketers with the data to identify where the marketing budget is best spent for the maximum possible ROI. By properly allocating funds to high-performing channels, marketers can improve performance overall.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-critical-benefits-of-call-tracking-for-conversion-optimization\">3 Critical Benefits of Call Tracking for Conversion Optimization<\/h2>\n\n\n\n<p>In addition to identifying top-performing campaigns and channels, call tracking provides&nbsp;<a href=\"https:\/\/www.800.com\/blog\/6-call-tracking-benefits-for-small-businesses\/\"><u>contextual benefits<\/u><\/a>&nbsp;to marketers\u2014data not often available on marketing analytics reports.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-understand-what-channels-your-customers-prefer\">1. Understand What Channels Your Customers Prefer<\/h3>\n\n\n\n<p>On the surface, marketing analytics and call tracking information tell marketers which channels perform best. But, dig a bit deeper, and you can use this data to learn more about your audience\u2019s channel preferences.<\/p>\n\n\n\n<p>For instance, you may think an older demographic would prefer to use Facebook. That\u2019s solely an assumption based on third-party data, correct? Your campaign and call tracking data may demonstrate that your particular target audience is more active and engaged on Instagram!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-in-depth-demographic-knowledge\">2. In-Depth Demographic Knowledge<\/h3>\n\n\n\n<p>Much like online analytics platforms, call tracking provides marketers with a better understanding of their target audience\u2019s demographic information. This information, such as a caller\u2019s location, paired with data from the vanity or\u00a0<a href=\"https:\/\/www.800.com\/toll-free\"><u>toll-free number<\/u><\/a>\u00a0they called, can be used to develop comprehensive customer and audience profiles in a business\u2019 CRM.<\/p>\n\n\n\n<p>This in-depth customer knowledge is critical to a successful business of any size.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-call-recording-features\">3. Call Recording Features<\/h3>\n\n\n\n<p>Toll-free and vanity numbers also offer call recording features. Marketers can use call recordings for a variety of purposes, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understanding customer needs, wants, and problems<\/li>\n\n\n\n<li>Optimizing sales conversion training<\/li>\n\n\n\n<li>Ensuring proper customer service protocols are being met<\/li>\n<\/ul>\n\n\n\n<p>There\u2019s no limit to the benefits call recordings can provide.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-add-call-tracking-to-your-marketing-technology-stack\">Add Call Tracking to Your Marketing Technology Stack<\/h2>\n\n\n\n<p>Call tracking is no longer a \u201cnice to have\u201d marketing tool. It\u2019s a necessity.<\/p>\n\n\n\n<p>Armed with a vanity or toll-free number and call tracking data, your marketing team is ready to increase conversion rates across the board.&nbsp;<a href=\"https:\/\/www.800.com\/\"><strong><u>Give it a try.<\/u><\/strong><\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever found yourself in this situation? You\u2019re putting 110% into every marketing strategy and campaign you have running.&nbsp;But the results are dismal. Or, you\u2019re not quite sure which&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1055,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-call-tracking"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why is Conversion Optimization Important? :) 800.com<\/title>\n<meta name=\"description\" content=\"When you\u2019re doing everything you can to optimize and maximize conversions and still falling short, enlist the help of call tracking technology :) 800.com\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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