{"id":1051,"date":"2021-10-06T08:16:00","date_gmt":"2021-10-06T08:16:00","guid":{"rendered":"https:\/\/www.800.com\/blog\/?p=1051"},"modified":"2024-02-22T13:54:27","modified_gmt":"2024-02-22T13:54:27","slug":"5-mobile-marketing-strategies-you-probably-havent-thought-of","status":"publish","type":"post","link":"https:\/\/www.800.com\/blog\/5-mobile-marketing-strategies-you-probably-havent-thought-of\/","title":{"rendered":"5 Mobile Marketing Strategies You Probably Haven\u2019t Thought Of"},"content":{"rendered":"\n<p>According to Statista, the number of smartphone users is expected to double from 2016 to 2026. As of 2021, there are approximately 6.4 billion smartphone users worldwide.<\/p>\n\n\n\n<p>What does this mean for marketers? Adopting a \u201cmobile-first\u201d strategy.<\/p>\n\n\n\n<p>Mobile marketing isn\u2019t a new fad or trendy tactic. It\u2019s been around since the iPhone debuted. The difference is that mobile marketing is now a necessity. From local SEO to social media marketing, all strategies must begin and end with a \u201cmobile-first\u201d focus.<\/p>\n\n\n\n<p>Fortunately, businesses can use several mobile marketing strategies to increase their reach, generate sales, and retain loyal customers. Let\u2019s take a look at five of the top mobile marketing strategies you might not have thought to try.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-sms-messaging-campaigns\">1. SMS Messaging Campaigns<\/h2>\n\n\n\n<p>SMS marketing, also known as&nbsp;<a href=\"https:\/\/www.800.com\/blog\/what-is-sms-marketing\/\">text marketing<\/a>, is a strategy centered around sending mass or personalized text message alerts to customers and subscribers who have opted-in to receive text messages from your company.<\/p>\n\n\n\n<p>Text marketing is used by a wide variety of industries, from restaurants to healthcare, to accomplish objectives such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sending customer alerts. Notify a party that their table is ready. Remind a patient about their upcoming appointment. Alert a customer about an overdue bill.<\/li>\n\n\n\n<li>Online ordering. Connect your text marketing platform to your online shop or POS system and allow customers to order and ship your products right from their phones.<\/li>\n\n\n\n<li>Customer service. Streamline customer support operations by offering a text message service. Rather than sitting on hold for the next available representative, your customers can solve their problems via text.<\/li>\n\n\n\n<li>Subscriber-only promotions. Reward your most loyal customers with subscriber-only discounts, promotions, and sales. The only way to access these exclusive offers is by signing up for your text marketing program!<\/li>\n<\/ul>\n\n\n\n<p>Ready to try out an SMS marketing strategy?\u00a0<a href=\"https:\/\/www.800.com\/blog\/text-message-templates-for-small-businesses\/\">Give these 28 text templates a try!<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-qr-codes\">2. QR Codes<\/h2>\n\n\n\n<p>While QR codes have been around for years, recent global crises have solidified their place in our society. These easy-to-use images work to bring meaningful content and interactive experiences to customers without the need for human contact or additional technology.<\/p>\n\n\n\n<p>By scanning a QR code, customers are taken to a dedicated URL for more information. This has proved beneficial for use cases such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Managing restaurant menus and online ordering<\/li>\n\n\n\n<li>Digital event experiences and marketing<\/li>\n\n\n\n<li>Directing users to download an app<\/li>\n\n\n\n<li>Sending customers to a review page<\/li>\n<\/ul>\n\n\n\n<p>Just like SMS marketing, there\u2019s no limit for what you can use a QR code on. Whether you use it to streamline the hotel check-in process or direct clients to an appointment scheduling page, QR codes are a convenient mobile marketing strategy for all businesses. To top all of that using <a href=\"https:\/\/blog.beaconstac.com\/2019\/08\/dynamic-qr-code\/\">dynamic QR codes<\/a> is an efficient solution as you can perform multiple operations using one QR code without changing it, this makes it a feasible and convenient solution for your omnichannel needs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-voice-search\">3. Voice Search<\/h2>\n\n\n\n<p>With the rise of in-home and <a href=\"https:\/\/support.google.com\/assistant\/answer\/7394306?hl=en&amp;co=GENIE.Platform%3DAndroid\">smartphone voice assistants<\/a> such as Apple\u2019s Siri and Amazon\u2019s Alexa, businesses must now also optimize their online content for voice search.<\/p>\n\n\n\n<p>To accomplish this, make sure your content is always written in a manner that speaks to humans (<em>not search engine bots<\/em>) and answers relevant questions.<\/p>\n\n\n\n<p>Additionally, ensure your content and website information are always up to date. If a customer asks Google or Siri what your hours of operation are, the device will pull that information directly from your website and\/or Google Maps listing.<\/p>\n\n\n\n<p>Voice search is an often-overlooked mobile marketing strategy, so be sure to hone in on this opportunity in your market and the local area.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-responsive-website-content\">4. Responsive Website Content<\/h2>\n\n\n\n<p>Smartphones come in all shapes and sizes.&nbsp;<em>Does your website?<\/em><\/p>\n\n\n\n<p>One of the most obvious mobile marketing strategies is utilizing a responsive website design. Yet, many businesses still fail to ensure their website content appears and functions properly across devices.<\/p>\n\n\n\n<p>A responsive website design adjusts the content size, features, and layout to accommodate a specific screen size. The screen size of an iPhone 7 is far smaller than the iPhone 12. Your website content must function and display accurately on both.<\/p>\n\n\n\n<p>Work with a trusted website designer and developer to create a responsive website design that is true to your brand and displays your content properly, no matter the screen size or device.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-loyalty-programs\">5. Loyalty Programs<\/h2>\n\n\n\n<p>After you\u2019ve used a mobile marketing tactic or two to drive customers to your retail or online shop and make a purchase, you need to retain them as repeat customers. One way to accomplish this is with a mobile-first loyalty program.<\/p>\n\n\n\n<p>Through text message marketing or a specific app downloaded via a QR code, businesses can implement loyalty programs that reward customers for continued purchases or actions such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Referring a friend<\/li>\n\n\n\n<li>Following the brand on social media<\/li>\n\n\n\n<li>Sharing company content<\/li>\n\n\n\n<li>Taking advantage of a specific promotion<\/li>\n<\/ul>\n\n\n\n<p>Best of all, the loyalty program lives entirely on the customer\u2019s smartphone for a truly mobile experience.<\/p>\n\n\n\n<p>Which mobile marketing strategy will you decide to implement this year?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to Statista, the number of smartphone users is expected to double from 2016 to 2026. As of 2021, there are approximately 6.4 billion smartphone users worldwide. What does this&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-1051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 Mobile Marketing Strategies You Probably Never Thought Of<\/title>\n<meta name=\"description\" content=\"Mobile-first marketing is now a necessity for marketers everywhere. Learn how to optimize this strategy with 800.com!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.800.com\/blog\/5-mobile-marketing-strategies-you-probably-havent-thought-of\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Esposito\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.800.com\\\/blog\\\/5-mobile-marketing-strategies-you-probably-havent-thought-of\\\/\",\"url\":\"https:\\\/\\\/www.800.com\\\/blog\\\/5-mobile-marketing-strategies-you-probably-havent-thought-of\\\/\",\"name\":\"5 Mobile Marketing Strategies You Probably Never Thought Of\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.800.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.800.com\\\/blog\\\/5-mobile-marketing-strategies-you-probably-havent-thought-of\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.800.com\\\/blog\\\/5-mobile-marketing-strategies-you-probably-havent-thought-of\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.800.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Screen-Shot-2021-10-04-at-1.20.50-PM.png\",\"datePublished\":\"2021-10-06T08:16:00+00:00\",\"dateModified\":\"2024-02-22T13:54:27+00:00\",\"description\":\"Mobile-first marketing is now a necessity for marketers everywhere. 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